Consideration phase
After reading about their symptoms and possible health problems they may have, the person is considering the options available to them to feel better , so they will look for some type of treatment or recommendations.
Make sure to provide this type of information as well; videos, infographics, and canadian biotechnology email list educational content can be more compatible with what the user needs ; a quick response and short-term relief while they decide to go to a specialist.
Decision phase
At this stage you should present all the alternatives that your health center offers for the type of problem that the patient suffers from, since this is where the client will evaluate all their options and choose the one that best suits their needs . It is the ideal time to name your health center without it being considered as intrusive advertising.
Because?
Because you're being timely. You avoided bombarding the patient from the recognition phase with ideas about offering the best prices or having the most important specialists in the city.
Instead, you have waited for the exact moment when the patient is ready to make a decision that will solve his problem . That is when you present your health center to him.
Diversifying your content formats is a great way to enrich your content and reach different market segments . Here are the 4 pillars of content that cannot be missing from your healthcare center's website:
Quality articles
Your website should have a blog where you post articles that are useful to your potential customers.
They should be easy to understand and resolve the most common doubts about treatments, specialties, conditions, symptoms, prevention, etc. The field of creativity is infinite when it comes to health.
Videos and Images
Adding visual content adapts to the needs of users who want to resolve a concern immediately and in the most dynamic way possible. Not everyone has time to read an article or simply identifies more with videos or infographics when researching.
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You can create educational videos with specialists from your own health center talking about the topics we mentioned in the previous point. This will give more credibility and trust to your clinic.
