What type of content do you think you can offer to boost your student acquisition strategy? A content idea could be:
Or if your Buyer Persona is considering your educational institution as nursing homes email list their hometudy , you could create content such as:
“5 tips you should apply when choosing your educational institution”
The important thing is that you can create really specific content that helps people trust your content and ultimately your IE as their school of choice to enroll in.
Consider that leads at this stage are already aware of their problem and the options to solve it, but they are not completely ready to generate contact with your sales department.
So you have to be careful because there is a fine line between this stage of the marketing funnel and the sales funnel.
BOFU
This is the final part of the marketing funnel. At this stage, leads are aware of the options available to solve their problem. In other words, if their problem was finding a school that met their needs, at this stage they choose which school to enroll in.
So the content offered in this phase is directly related to offering or showing your services. Don't be afraid to promote yourself a little, because that's exactly what it's all about.
The content in this phase is targeted at people who have considered enrolling in your IE, so there is a chance they will continue in your funnel. The pieces you build for the bottom of the funnel can be, for example:
“10 successful professionals who have had something to talk about after graduating from our IE”
If it is a school for minors, you should take advantage of testimonials from parents or success stories.
Telling the story of your own students in any format (video, text, podcast, etc.) is always a good way to look good in the eyes of others.
Providing content that clarifies payment methods is also important. This is part of this phase, as it allows you to learn administrative details that can be decisive when choosing a school.
As you can see, there are hundreds of ideas to showcase at each stage of the marketing funnel, you just need to determine which stage your Buyer Personas are in to be as accurate and personal as possible.
