What is a SEM campaign and how does it work in Digital Marketing?
Posted: Sun Dec 15, 2024 8:18 am
A SEM campaign is a marketing strategy that involves investing money in search engines. In other words, it encompasses actions that accelerate positioning and may include organic traffic strategies.
Search Engine Marketing or SEM is one of the main strategies for companies that seek to quickly position themselves thanks to the search intentions in the SERPs of users and thus transform those SEM campaign budgets into conversions and subsequent sales for their business.
Considering that there is still some confusion about everything that makes up SEM campaigns and what differentiates them from SEO , in this post we will explain exactly what it is about, its objectives, benefits and, of course, how it works within Digital Marketing .
Ready? Happy reading!
SEM campaign: what is it for sure?
Types of SEM campaigns you can implement
How does a SEM campaign work within Digital Marketing?
The ABCs of deploying such a campaign
3 key tools for your SEM campaign
2 examples of successful SEM campaigns
SEM campaign: what is it for sure?
A SEM campaign, in short, is a marketing strategy that bahamas email list 88272 contact leads involves investing money to position ads during searches related to a specific keyword in search engines.
Most likely, in one of your Google adventures, you've found results at the top of the page with the word "Ad" in them. This implies that they are websites that are part of a marketing campaign using the keyword as a reference and that Google places them there with the intention of "selling" something.
But let's go back a little further.
The term SEM is an acronym for Search Engine Marketing . We can therefore safely say that SEM encompasses all actions that "accelerate" positioning and that, obviously, they can also include organic positioning strategies or SEO.
However, when we speak strictly about SEM campaigns in the marketing universe, it is understood that only paid actions are addressed.
To carry them out, Google Ads is the preferred tool for thousands of marketers, since when a search is executed on Google - the most popular search engine in the world, by the way - ads are activated according to the keyword and are shown at the top of the SERP , above all organic ads on many occasions - except in the case where there is a featured snippet .
Search Engine Marketing or SEM is one of the main strategies for companies that seek to quickly position themselves thanks to the search intentions in the SERPs of users and thus transform those SEM campaign budgets into conversions and subsequent sales for their business.
Considering that there is still some confusion about everything that makes up SEM campaigns and what differentiates them from SEO , in this post we will explain exactly what it is about, its objectives, benefits and, of course, how it works within Digital Marketing .
Ready? Happy reading!
SEM campaign: what is it for sure?
Types of SEM campaigns you can implement
How does a SEM campaign work within Digital Marketing?
The ABCs of deploying such a campaign
3 key tools for your SEM campaign
2 examples of successful SEM campaigns
SEM campaign: what is it for sure?
A SEM campaign, in short, is a marketing strategy that bahamas email list 88272 contact leads involves investing money to position ads during searches related to a specific keyword in search engines.
Most likely, in one of your Google adventures, you've found results at the top of the page with the word "Ad" in them. This implies that they are websites that are part of a marketing campaign using the keyword as a reference and that Google places them there with the intention of "selling" something.
But let's go back a little further.
The term SEM is an acronym for Search Engine Marketing . We can therefore safely say that SEM encompasses all actions that "accelerate" positioning and that, obviously, they can also include organic positioning strategies or SEO.
However, when we speak strictly about SEM campaigns in the marketing universe, it is understood that only paid actions are addressed.
To carry them out, Google Ads is the preferred tool for thousands of marketers, since when a search is executed on Google - the most popular search engine in the world, by the way - ads are activated according to the keyword and are shown at the top of the SERP , above all organic ads on many occasions - except in the case where there is a featured snippet .