Let it not be said.
Because if there's one thing a landing page is good for, it's to get ivory coast phone number data your visitors to interact, whatever the objective of your landing page.
And speaking of objectives: having a clear idea of what your landing page is about is essential for converting it into a sale or lead.
Let's get down to business, we have a lot to cover: what is a landing page and what is it for, how to make it and what content to include . All of this is what will help us build the perfect landing page.
Let's get to work.
1 What is a landing page: examples
2 How to create a landing page: structure of the perfect landing page
2.1 #1 A top headline for your landing page
2.2 #2 Landing page body and its size
2.3 Short landing page example
2.4 Long landing page example
3 Bonus: copywriting for the body of your landing page
3.1 1. AIDA Formula: Attention, Interest, Desire and Action.
3.2 2. PASTOR Formula: Problem, Agitation, Solution, Testimonies, Offer and Response
3.3 #3 Call to action
4 A few final words on the perfect landing page
What is a landing page: examples
Landing pages have a great advantage that static pages on your website do not have: the visitors that come in are a moderate audience, because they are usually part of a funnel.
This allows you to get straight to the point without further ado.
In fact, it is advisable not to distract visitors from your purpose with unnecessary content, which is why these pages usually do not have a navigation menu (in fact, we recommend it right now).
What is clear is that, in one way or another, every landing page serves the same purpose: converting visitors into customers.
Let's be a little more specific.
Landing pages can have two objectives.
Yes, just two:
● The first, capture leads that may be future sales.
● The second, directly, sell.
Shall we see an example of a landing page for each of these objectives?
We start with one that could well serve to illustrate what characteristics a landing page must have to be truly efficient.
Here Maïder Tomasena gives an exhibition of good copywriting: value proposition, some benefit and pain points to get the lead.
He finishes with authority, which is what he has.
