Email marketing example: analysis of a "thank you email" from Amazon

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When we find an email that we think is “brilliant”, we like to share it with you. This is the case of the email we bring you here. It is an email sent by Amazon to the user who has just made their first purchase with them. The email was received 5 days after the first purchase. It is an email with a marked “relational” component .On the one hand, it is sent at the initial moment of the relationship with the user (understood as a client). Perhaps 5 days after the transaction is excessive; we believe that within the following 24 hours it could generate, in the perception of the recipient, greater naturalness and relevance… This is the email:

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Introduction

We see the simple and effective personalization that leads to the first part of the message “ Thank you for making yogurt first parchase with Amazon” . How easy it is to thank someone for placing their trust in us and to do so politely… The second part of the message informs us of the features united arab emirates business email list that I will find in the store, and that “ many customers find helpful ”. It is not trivial to resort to “other users” as an element of legitimacy of the content presented… If it provides value to other users, it will most likely be valuable to me too. The message ends with a link to “Your Account”.



Amazon presents three distinct areas. The first is the “ Popular Shopping Features ”. This is about informing the user of the advantages that they will find in the e-commerce and that will facilitate the purchase . This type of content is of great value and allows to show the functionality of the site that otherwise may go unnoticed. The second part already has a commercial component, presenting the devices of the Amazon family. Each of the landing pages corresponding to the products is the product page in the e-commerce. It is worth noting the absence of prices, which allows to maintain the “tone” of service of the whole emailing . Finally, the other two channels through which the user can maintain the relationship with the brand are highlighted.

As we can see, this is an email that seeks engagement and is geared towards providing the best experience to the user . What stands out, apart from the content itself, is the marked relational and service orientation.