Interactive content in the finance sector: check out 6 companies that have benefited from it
Posted: Sun Dec 15, 2024 8:47 am
Interactivity has proven to be effective in collecting data, attracting qualified leads, educating customers and optimizing conversions. Interactive content in the financial sector can undoubtedly strengthen marketing strategies, contributing to increased revenue and brand positioning.
Companies are becoming more specialized in capturing the attention of their audience, which is why it is becoming increasingly challenging to stand out. The best copywriting techniques may simply not bring the expected results if the user does not see something different and striking in the content.
In this way, we lose them and the competition for their attention continues. That's why we made the decision to produce this content about the conversions that interactive content can provide.
Interactive content has the ability to capture user interest benin email list 136028 contact leads with impressive efficiency, and marketers are increasingly aware of this.
A Demand Metric study showed that:
96% of professionals interviewed believe that interactive content impacts buyer decisions throughout their journey.
90% believe that interactive content is effective in educating customers , while only 60% believe that traditional content is capable of achieving that goal.
68% of participating companies reported revenue growth within one year after they began using interactivity in their content.
Furthermore, we cannot forget something fundamental: interactive content is a powerful source of primary data . Several companies, even in the financial sector, have been successful in collecting data with this type of content. And of course, it is also effective in generating engagement, attracting qualified leads and optimizing conversions.
Continue reading to see examples of interactive content in the finance sector , as well as the benefits of using it in a marketing strategy .
We will cover the following topics:
6 companies in the financial sector that use interactive content in their strategies and how they apply it
3 reasons why interactive content is a great resource for brand positioning in the finance sector
6 companies in the financial sector that use interactive content in their strategies and how they apply it
To better visualize the benefits of interactive content in the financial sector, there is nothing better than knowing the work that other companies are doing.
In the following topics, you will learn about 6 brands in the area that use interactivity to develop their content.
1. Nerdwallet
conversations with interactive content
Nerdwallet 's mission is to help people gain clarity when making decisions related to their financial lives.
Through its content, which includes interactive tools, the company guides users on how to pay off debt, choose good financial products and services, buy a house or save money for retirement.
On the calculators page on Nerdwallet's site, there are dozens of interactive tools that users can use to make useful calculations for their financial life .
Companies are becoming more specialized in capturing the attention of their audience, which is why it is becoming increasingly challenging to stand out. The best copywriting techniques may simply not bring the expected results if the user does not see something different and striking in the content.
In this way, we lose them and the competition for their attention continues. That's why we made the decision to produce this content about the conversions that interactive content can provide.
Interactive content has the ability to capture user interest benin email list 136028 contact leads with impressive efficiency, and marketers are increasingly aware of this.
A Demand Metric study showed that:
96% of professionals interviewed believe that interactive content impacts buyer decisions throughout their journey.
90% believe that interactive content is effective in educating customers , while only 60% believe that traditional content is capable of achieving that goal.
68% of participating companies reported revenue growth within one year after they began using interactivity in their content.
Furthermore, we cannot forget something fundamental: interactive content is a powerful source of primary data . Several companies, even in the financial sector, have been successful in collecting data with this type of content. And of course, it is also effective in generating engagement, attracting qualified leads and optimizing conversions.
Continue reading to see examples of interactive content in the finance sector , as well as the benefits of using it in a marketing strategy .
We will cover the following topics:
6 companies in the financial sector that use interactive content in their strategies and how they apply it
3 reasons why interactive content is a great resource for brand positioning in the finance sector
6 companies in the financial sector that use interactive content in their strategies and how they apply it
To better visualize the benefits of interactive content in the financial sector, there is nothing better than knowing the work that other companies are doing.
In the following topics, you will learn about 6 brands in the area that use interactivity to develop their content.
1. Nerdwallet
conversations with interactive content
Nerdwallet 's mission is to help people gain clarity when making decisions related to their financial lives.
Through its content, which includes interactive tools, the company guides users on how to pay off debt, choose good financial products and services, buy a house or save money for retirement.
On the calculators page on Nerdwallet's site, there are dozens of interactive tools that users can use to make useful calculations for their financial life .