How to align your content to purchase decision stages?
Posted: Sun Dec 15, 2024 9:02 am
When it comes to marketing a product, no message is better (or worse) than the one conveyed by customers, which is why it is important to align your content with the stages of the purchasing decision.
Did you know that 84% of consumers consider their shopping experience to be as important as the products or services they will receive in exchange for their money?
The data is revealed by a Salesforce survey that goes further and kenya phone number data adds that 73% of people are looking for unique experiences and for companies to understand each of their needs and expectations.
This being key, it is important to align our content to each of the decision stages of online users and to know how our consumers relate to each of these steps.
So today we'll take a closer look at how to align your content with your customers' decision-making stages.
The first thing you need to know are these stages…
1 What are the stages of consumer purchasing?
1.1 1.- The buyer's need
1.2 2.- Purchase consideration
1.3 3.- Purchase decision
1.4 4.- Valuation of the product or service purchased
2 Align your content to the 4 stages
2.1 1.- Content is king
2.2 2.- Develop content that helps make better decisions
2.3 3.- Organize your ideas before carrying them out
What are the stages of consumer purchasing?
Hubspot summarizes the consumer purchasing process in 4 stages, or “Customer Journey,” which is based on the journey your buyer takes before purchasing the product.
The journey that the consumer makes is related to the content they consume . If it is not aligned or meets their expectations, they will hardly return.
The Customer Journey becomes important in any company, so it must be related to any marketing strategy.
In addition, it is associated with what is known as the “Traditional Funnel,” in which customers go through a series of stages that define their purchasing process.
1.- The buyer's need
Initially, the consumer will want to satisfy his need by looking for a company.
The idea behind this stage is that the company creates awareness of a product through its content so that the market (the customer) understands what you do.
Every consumer is looking for information related to your brand, whether in the form of comments or testimonials, which will allow them to have more confidence in making their final decision.
Make sure you build trust through genuine and credible data.
2.- Purchase consideration
Many of those who are interested in purchasing a product usually look for more than one option to help them resolve their concerns.
At some point they will start to compare, and the important thing here will be to provide content aligned to this stage, which requires being more personalized and resolving the conflicts that the potential client has.
3.- Purchase decision
This is the moment when the consumer is ready to purchase the product and the content during this stage must be even more specific.
Basically, they need to resolve final doubts, perhaps even about usage, price, comparisons, etc. A good mailing can help convince those doubtful customers.
Did you know that 84% of consumers consider their shopping experience to be as important as the products or services they will receive in exchange for their money?
The data is revealed by a Salesforce survey that goes further and kenya phone number data adds that 73% of people are looking for unique experiences and for companies to understand each of their needs and expectations.
This being key, it is important to align our content to each of the decision stages of online users and to know how our consumers relate to each of these steps.
So today we'll take a closer look at how to align your content with your customers' decision-making stages.
The first thing you need to know are these stages…
1 What are the stages of consumer purchasing?
1.1 1.- The buyer's need
1.2 2.- Purchase consideration
1.3 3.- Purchase decision
1.4 4.- Valuation of the product or service purchased
2 Align your content to the 4 stages
2.1 1.- Content is king
2.2 2.- Develop content that helps make better decisions
2.3 3.- Organize your ideas before carrying them out
What are the stages of consumer purchasing?
Hubspot summarizes the consumer purchasing process in 4 stages, or “Customer Journey,” which is based on the journey your buyer takes before purchasing the product.
The journey that the consumer makes is related to the content they consume . If it is not aligned or meets their expectations, they will hardly return.
The Customer Journey becomes important in any company, so it must be related to any marketing strategy.
In addition, it is associated with what is known as the “Traditional Funnel,” in which customers go through a series of stages that define their purchasing process.
1.- The buyer's need
Initially, the consumer will want to satisfy his need by looking for a company.
The idea behind this stage is that the company creates awareness of a product through its content so that the market (the customer) understands what you do.
Every consumer is looking for information related to your brand, whether in the form of comments or testimonials, which will allow them to have more confidence in making their final decision.
Make sure you build trust through genuine and credible data.
2.- Purchase consideration
Many of those who are interested in purchasing a product usually look for more than one option to help them resolve their concerns.
At some point they will start to compare, and the important thing here will be to provide content aligned to this stage, which requires being more personalized and resolving the conflicts that the potential client has.
3.- Purchase decision
This is the moment when the consumer is ready to purchase the product and the content during this stage must be even more specific.
Basically, they need to resolve final doubts, perhaps even about usage, price, comparisons, etc. A good mailing can help convince those doubtful customers.