Interactive Email Marketing: The Complete Guide
Posted: Sun Dec 15, 2024 9:08 am
It is more than proven that email marketing will not die anytime soon, because the return on investment is very high: You can get an average return of $44 for every dollar invested in email marketing campaigns.
For this reason, many companies are investing their time and money in email marketing. 93% of B2B marketers use email to distribute content.
This means that people receive a lot of messages in their inbox every kuwait phone number data day, with 35% of marketers sending their customers 3-5 emails per week. Furthermore, in 2019 alone, 293.6 billion emails were sent and received daily, proving that email inboxes are fuller than ever.
Even though customers receive a surprising amount of emails, they are demanding and do not open all newsletters. This shows that the competition is strong and that you will have to stand out in some way if you want your email marketing efforts to bear fruit.
One of the biggest trends marketers have been seeing in the world of email is interactive email. In fact, interactivity ranked #1 on the list of email marketing trends for 2017.
This is not a completely new concept, it is something that is already widely used on websites, apps and other platforms, so this is just an expansion of the same concept.
Interactivity is the ability to engage your customers by asking them to perform certain actions on the current platform they are browsing.
When working with interactive content, it will be easier to generate activity and engagement on a piece of content, which usually involves clicking, swiping, and even tapping.
This strategy proved effective, as interactive content outperformed all other types of content in a survey conducted by Zembula.
So, sending interactive emails means, instead of the old, predictable and static messages that subscribers receive, this time the emails are engaging and exciting with calls to action that don't require them to close your emails.
Adding several interesting elements and features to your email will take your email marketing strategy to the next level and improve the subscriber experience.
1 How to get started with interactive email marketing
1.1 1- Gifs and Memes
1.2 2- Various hover effects
1.3 3-Plug Social Networks
1.4 4- Videos
1.5 5- Surveys and questionnaires
1.6 6- Gamification
1.7 Image carousel in emails
1.8 7- “Hamburger” menus
1.9 8- Accordions
1.10 9- Option to add to calendar
1.11 10- Live shopping carts
1.12 11- Interactive quizzes
1.13 12- Countdown counter
1.14 13- Full Screen Sliders
1.15 14- Rotating banners
1.16 15- Flip effects
2 Conclusion
2.0.0.1 Translated by Micheli.
2.0.0.2 Joydeep Bhattacharya is a digital marketing evangelist and the author of SEOsandwitch.com. He has helped numerous brands improve their online presence. His articles have been published on sites like Search Engine Watch, SEMrush, Smartinsights, Hubspot and several others. You can connect with him on LinkedIn.
3
How to get started with interactive email marketing
Here are some of the top interactive elements to add to your email to generate more business opportunities:
1- Gifs and Memes
This is one of the most popular and simplified interactive elements that companies include in their emails.
You can use memes to complement your email content to entertain and engage your readers, or use Gifs to showcase different features of your products.
GIFs give a vivid visual expression of what you're trying to convey to your readers, capturing attention to illustrate a concept or CTA.
GIFs are a great format to play with images and graphics. You can combine images and motion to illustrate ideas or concepts for your subscribers.
For this reason, many companies are investing their time and money in email marketing. 93% of B2B marketers use email to distribute content.
This means that people receive a lot of messages in their inbox every kuwait phone number data day, with 35% of marketers sending their customers 3-5 emails per week. Furthermore, in 2019 alone, 293.6 billion emails were sent and received daily, proving that email inboxes are fuller than ever.
Even though customers receive a surprising amount of emails, they are demanding and do not open all newsletters. This shows that the competition is strong and that you will have to stand out in some way if you want your email marketing efforts to bear fruit.
One of the biggest trends marketers have been seeing in the world of email is interactive email. In fact, interactivity ranked #1 on the list of email marketing trends for 2017.
This is not a completely new concept, it is something that is already widely used on websites, apps and other platforms, so this is just an expansion of the same concept.
Interactivity is the ability to engage your customers by asking them to perform certain actions on the current platform they are browsing.
When working with interactive content, it will be easier to generate activity and engagement on a piece of content, which usually involves clicking, swiping, and even tapping.
This strategy proved effective, as interactive content outperformed all other types of content in a survey conducted by Zembula.
So, sending interactive emails means, instead of the old, predictable and static messages that subscribers receive, this time the emails are engaging and exciting with calls to action that don't require them to close your emails.
Adding several interesting elements and features to your email will take your email marketing strategy to the next level and improve the subscriber experience.
1 How to get started with interactive email marketing
1.1 1- Gifs and Memes
1.2 2- Various hover effects
1.3 3-Plug Social Networks
1.4 4- Videos
1.5 5- Surveys and questionnaires
1.6 6- Gamification
1.7 Image carousel in emails
1.8 7- “Hamburger” menus
1.9 8- Accordions
1.10 9- Option to add to calendar
1.11 10- Live shopping carts
1.12 11- Interactive quizzes
1.13 12- Countdown counter
1.14 13- Full Screen Sliders
1.15 14- Rotating banners
1.16 15- Flip effects
2 Conclusion
2.0.0.1 Translated by Micheli.
2.0.0.2 Joydeep Bhattacharya is a digital marketing evangelist and the author of SEOsandwitch.com. He has helped numerous brands improve their online presence. His articles have been published on sites like Search Engine Watch, SEMrush, Smartinsights, Hubspot and several others. You can connect with him on LinkedIn.
3
How to get started with interactive email marketing
Here are some of the top interactive elements to add to your email to generate more business opportunities:
1- Gifs and Memes
This is one of the most popular and simplified interactive elements that companies include in their emails.
You can use memes to complement your email content to entertain and engage your readers, or use Gifs to showcase different features of your products.
GIFs give a vivid visual expression of what you're trying to convey to your readers, capturing attention to illustrate a concept or CTA.
GIFs are a great format to play with images and graphics. You can combine images and motion to illustrate ideas or concepts for your subscribers.