How to comply with laws affecting digital marketing
Posted: Sun Dec 15, 2024 9:09 am
The Digital Services Act already regulates what happens both in the digital world and outside of it.
The European Union has also passed several regulations to protect users' right to privacy.
Post content
The Digital Services Act, the latest development
Deleting cookies
The Digital Markets Act to foster innovation
Laws that affect digital marketing
How to comply with laws affecting digital marketing
In recent years, digital marketing has become very popular. It is a very useful specialty when it comes to positioning certain products on the market. To do so, communications are frequently made with customers. It is at this point that the laws of digital marketing must be taken into account. In this article, we will see how to comply with the laws that affect digital marketing and the main ones by which we can be affected.
If we break any of these current laws, there are different regulations that stipulate the type of sanction that will take place. Generally, it will be financial. And these are not exactly affordable fines, but their amount can shake the financial stability of many SMEs. Let's see which laws our marketing department should be aware of.
Start of marked textSHARE! Complying with digital marketing laws is crucial to the success of your business. Read this article to make sure you are in compliance with regulations.End of marked text
1) The Digital Services Act, the latest development
One of the latest regulatory developments affecting digital marketing is the so-called Digital Services Act. The legislation, approved by the European Union, regulates what happens both outside and inside the digital world.
The law establishes that companies with 45 million canadian healthcare and medical email list monthly active users must comply with the law, as they will be on the same level as internet giants.
Companies that must comply with this law must pay a fee of 0.05% of their income to the European Union, to finance the body that will be in charge of supervising that they comply with the requirements.
In this regard, companies must analyze once a year whether they comply with the rules for disseminating content , as well as whether or not they are manipulating their services to impact democratic processes, security or the effects their services have on issues such as gender violence, minors or health.
The law also prohibits companies from using deceptive interfaces and methods that could mislead their users.
2) Deleting cookies
In recent months, there has also been much talk about the use of cookies by companies, especially search engines. The Cookie Law puts an end to the problem once and for all. The law establishes that the use of trackers must be transparent, and consent must be free and voluntary.
The European Union has also passed several regulations to protect users' right to privacy.
Post content
The Digital Services Act, the latest development
Deleting cookies
The Digital Markets Act to foster innovation
Laws that affect digital marketing
How to comply with laws affecting digital marketing
In recent years, digital marketing has become very popular. It is a very useful specialty when it comes to positioning certain products on the market. To do so, communications are frequently made with customers. It is at this point that the laws of digital marketing must be taken into account. In this article, we will see how to comply with the laws that affect digital marketing and the main ones by which we can be affected.
If we break any of these current laws, there are different regulations that stipulate the type of sanction that will take place. Generally, it will be financial. And these are not exactly affordable fines, but their amount can shake the financial stability of many SMEs. Let's see which laws our marketing department should be aware of.
Start of marked textSHARE! Complying with digital marketing laws is crucial to the success of your business. Read this article to make sure you are in compliance with regulations.End of marked text
1) The Digital Services Act, the latest development
One of the latest regulatory developments affecting digital marketing is the so-called Digital Services Act. The legislation, approved by the European Union, regulates what happens both outside and inside the digital world.
The law establishes that companies with 45 million canadian healthcare and medical email list monthly active users must comply with the law, as they will be on the same level as internet giants.
Companies that must comply with this law must pay a fee of 0.05% of their income to the European Union, to finance the body that will be in charge of supervising that they comply with the requirements.
In this regard, companies must analyze once a year whether they comply with the rules for disseminating content , as well as whether or not they are manipulating their services to impact democratic processes, security or the effects their services have on issues such as gender violence, minors or health.
The law also prohibits companies from using deceptive interfaces and methods that could mislead their users.
2) Deleting cookies
In recent months, there has also been much talk about the use of cookies by companies, especially search engines. The Cookie Law puts an end to the problem once and for all. The law establishes that the use of trackers must be transparent, and consent must be free and voluntary.