How to choose the best email marketing tool without making mistakes [FREE Template]
Posted: Sun Dec 15, 2024 9:20 am
Email marketing is an essential tool in any digital marketing strategy. Although you may have read that it is a thing of the past, 59% of B2B companies choose this medium to generate leads. Email marketing is important , and so is the software you use to carry out your campaigns.
You can't just pick a random tool. You need to make sure you're investing in the right tools for your business and your goals. You dubai business fax list need software that lets you do what you want to do and that lets you have control over your contact lists. Remember, leads are the core of your business.
So how can you choose the right email marketing tool to use in your business? In this comparison, we will explain the key points you need to take into account and give you a template so you can easily do your own analysis. Let's go!
Table of Contents
How to know what you need for your email marketing strategy?
Factors to consider when choosing your email marketing software
Free account and plan prices
Intuitive and easy-to-use interface
Good deliverability
Integrations
Marketing automations
More than just email marketing
Reports and statistics
Support options
[Template] Comparison of the best Email Marketing tool options
How to know what you need for your email marketing strategy?
First, it's time to think for a moment. You need to think about what you're going to do and what you need in your email marketing efforts in order to find the perfect software. Start by answering these questions:
How many contacts do you have right now?
How many contacts do you expect to have in the coming months?
How many emails will you send each month?
Do you need templates to help you with your designs?
What other tools do you want to integrate with email marketing? (your website, your forms, surveys…)
Once you have a clear idea of the fundamental needs of your email marketing strategy , you can begin your research to find out about the best software options available on the market.
These are the factors you will need to review in the different options to compare and choose the best tool. At the end of this post you will find a template to make it even easier for you.
You can't just pick a random tool. You need to make sure you're investing in the right tools for your business and your goals. You dubai business fax list need software that lets you do what you want to do and that lets you have control over your contact lists. Remember, leads are the core of your business.
So how can you choose the right email marketing tool to use in your business? In this comparison, we will explain the key points you need to take into account and give you a template so you can easily do your own analysis. Let's go!
Table of Contents
How to know what you need for your email marketing strategy?
Factors to consider when choosing your email marketing software
Free account and plan prices
Intuitive and easy-to-use interface
Good deliverability
Integrations
Marketing automations
More than just email marketing
Reports and statistics
Support options
[Template] Comparison of the best Email Marketing tool options
How to know what you need for your email marketing strategy?
First, it's time to think for a moment. You need to think about what you're going to do and what you need in your email marketing efforts in order to find the perfect software. Start by answering these questions:
How many contacts do you have right now?
How many contacts do you expect to have in the coming months?
How many emails will you send each month?
Do you need templates to help you with your designs?
What other tools do you want to integrate with email marketing? (your website, your forms, surveys…)
Once you have a clear idea of the fundamental needs of your email marketing strategy , you can begin your research to find out about the best software options available on the market.
These are the factors you will need to review in the different options to compare and choose the best tool. At the end of this post you will find a template to make it even easier for you.