In this article, we’ll show you 20 great email marketing examples (covering all sorts of email types) and give you tips on how to build a healthy newsletter list. Plus, you’ll get 10+ free email templates that you can download and start using for your ecommerce business.
Let’s dive in!
Download Bonus Material: 10+ Ecommerce Email Templates
20 ecommerce email examples to get inspired
We’ve collected some of the best ecommerce email examples to inspire you. Let’s break them down by type!
Welcome emails
People expect to get a welcome email when they subscribe to your email list, so you never want to skip this step.
Welcome emails help build the relationship between mexico phone number lookup free you and your email subscribers/new customers. You can use them to set expectations and give your subscribers the lowdown on what they’ll get from your emails, like promotions, new arrivals, or fashion tips.
Don’t forget to tell them how often they can expect to get your email campaigns, e.g. “Look out for our newsletter every Thursday.”
Let’s take a look at some awesome real-life examples.
1. Ann Taylor
50% off discount email campaign
We love Ann Taylor’s email because it’s simple, elegant, and highlights the offer. No one’s going to miss the $50 off promotion.
2. Boden
Email campaign with 15% off
Boden opens their welcome email with a short introduction that makes the reader feel special: “Welcome to our world. Shop our legendary sales before anyone else.” This warm approach helps lay the foundation for a strong connection with their new subscribers.
And Boden also knows that a discount offer is an essential part of welcome emails: theirs is for 15% off.
