They show three different ways to put together an outfit with their leopard print skirt. With this approach, J.Crew saves customers time and makes it more convenient to purchase a matching outfit.
They also provide added value by reminding shoppers that their 40% off sale ends today.
Imitate this email by diving deep into some of your audience’s common desires or issues.
11. Loft
Subscribers are used to getting promotional mexico whatsapp numbers emails that announce sales. This means these kinds of emails can get buried in their inbox easily, especially during sales season (like Black Friday).
We love this ecommerce email marketing example from Loft because it highlights their upcoming sale in a fun, memorable way: they use a fun design and snappy, unforgettable copy.
To make your sale announcement email stand out, use fun sales copy and an interesting CTA button. “See what’s new” sparks curiosity and interest, as opposed to something overused and basic like “Click here” or “Shop now.”
Cart abandonment emails
Cart abandonment emails are sent to people who add items to their cart and leave your online store without buying.
The latest average global cart abandonment rate is 66.5%. That means that almost 7 out of 10 visitors who add an item to their shopping cart will abandon an online store before completing their purchase. With numbers like those, it’s not hard to see why including cart abandonment emails in your ecommerce email marketing strategy is a must.
Promotional email example from Loft
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