You’ve driven sales with your promotional emails, now it’s time to think about your post-purchase emails.
Post-purchase or transactional emails are messages that you send to your customers after they complete a purchase. These emails usually confirm that an order has been placed or that their items have been shipped.
These emails have extremely high open mobile no data rates compared to promotional emails, because most customers expect to receive a confirmation of their order or shipment.
Let’s take a look at some examples of order confirmation emails to see what you can do with them!
16. Blue Bottle
Blue Bottle’s email is great because they provide customers with all the information they need.
They include every detail of the purchase in the email. In addition, they give subscribers an easy way to contact them with any questions.
Be like Blue Bottle and provide extensive details on your customer’s orders in confirmation emails so they don’t have to log into their account to hunt for information.
17. Stradivarius
Purchase confirmation email
This email from Stradivarius is an ace example because they provide a link for customers to track their orders. Order tracking helps reduce customer anxiety and builds confidence in you as a reliable, transparent online store.
Build trust with your customers and explain what will happen next so they know exactly what to expect.
18. Huckberry
Huckberry order confirmation email
Huckberry’s email confirms the order and entices customers to share Huckberry as a way to earn store credit. This is a good way to boost your company’s reach and attract new customers, all without lifting a finger.
At the end of the email, they also show trending products. This is another great ecommerce strategy to note.
When you don’t have a lot of data for customer personalization, recommending bestsellers and/or hot products is a smart way to get repeat customers.
