What are trust badges?
Posted: Sun Dec 15, 2024 9:48 am
However, the checkout page is particularly crucial as trust is tested the most when a customer is about to make a purchase.
To ensure maximum impact, make sure trust badges are easily visible during the micro-moments where trust may waver.
5 most common types of trust badges
Trust badges matter most for ecommerce sites that want to get people to enter their credit card details. But they also matter in other cases.
Let’s take a look at the most common trust badges you need!
1. SSL badges
The work of trust badges begins right after a customer opens a website.
If an ecommerce store isn’t using an SSL netherlands girl whatsapp number certificate, they’ll be greeted with a message right away that their data isn’t handled in a secure way (at least if you use Chrome):
XHowever, if you acquire even the most basic SSL certificate, that warning gets replaced by a lock icon, and if your visitor clicks on it, they’ll get more details about the SSL badge.
But only if it’s not expired… these SSL trust badges don’t (and shouldn’t) last forever, so make sure you don’t forget about them.
SSL badge in an ecommerce store
2. Accepted payment badges
Accepted payment badges are another type of trust badge that an online retailer can use, and these badges are displayed during checkout.
Payment badges aren’t too distracting (usually). They’re just noticeable enough to ensure a visitor that’s about to pay will see them. They indicate a safe, secure checkout process.
Credit (or debit) card logos also belong to the payment trust badges category. If you display the accepted payment options in your online store, people don’t need to stop and think about whether their cards will be accepted or waste time searching for your accepted payment methods.
To ensure maximum impact, make sure trust badges are easily visible during the micro-moments where trust may waver.
5 most common types of trust badges
Trust badges matter most for ecommerce sites that want to get people to enter their credit card details. But they also matter in other cases.
Let’s take a look at the most common trust badges you need!
1. SSL badges
The work of trust badges begins right after a customer opens a website.
If an ecommerce store isn’t using an SSL netherlands girl whatsapp number certificate, they’ll be greeted with a message right away that their data isn’t handled in a secure way (at least if you use Chrome):
XHowever, if you acquire even the most basic SSL certificate, that warning gets replaced by a lock icon, and if your visitor clicks on it, they’ll get more details about the SSL badge.
But only if it’s not expired… these SSL trust badges don’t (and shouldn’t) last forever, so make sure you don’t forget about them.
SSL badge in an ecommerce store
2. Accepted payment badges
Accepted payment badges are another type of trust badge that an online retailer can use, and these badges are displayed during checkout.
Payment badges aren’t too distracting (usually). They’re just noticeable enough to ensure a visitor that’s about to pay will see them. They indicate a safe, secure checkout process.
Credit (or debit) card logos also belong to the payment trust badges category. If you display the accepted payment options in your online store, people don’t need to stop and think about whether their cards will be accepted or waste time searching for your accepted payment methods.