Urban Outfitters uses a sticky bar on the checkout page as a free shipping trust badge:
6 other badges to consider
While the five most common types of trust badges are widely recognized and effective, there are more trust badges worth considering for ecommerce sites.
Let’s take a look at them!
A secure checkout badge (or safe checkout badge) assures netherlands girls whatsapp number customers that their personal and financial information is safe during the transaction process. It indicates that your website utilizes encryption and other security measures to protect sensitive data from unauthorized access.
You can also integrate PayPal badges into your website to improve trust as PayPal is a well-established and trusted payment platform worldwide.
Stanley highlight PayPal trust badge and other accept payments on the cart page
A third-party endorsement badge signifies that your business has been recognized or certified by reputable organizations or industry authorities. This could include certifications from any third-party company such as security firms, industry associations, or quality assurance agencies.
Offering a best-price guarantee badge communicates to customers that they’re getting the most competitive prices available. This trust badge assures them that if they find the same product elsewhere at a lower price, you’ll match or beat it.
Review and social media trust badges are powerful tools for showcasing your company’s social proof and customer satisfaction. These badges can be obtained from well-known review platforms such as Yelp, Google Reviews, or Trustpilot. By displaying these badges on your homepage, product pages, or checkout page, you provide potential customers with visible proof of your positive reputation.
Customer logo trust badges are another effective way to build trust and credibility. These badges feature the logos of well-known companies that have used your products or services. By displaying these logos on your homepage, product pages, or checkout page, you show potential customers that reputable businesses trust you.
How to choose the right trust badges for your online store?
Choosing the right trust badges for your online store is crucial for addressing your customers’ concerns and enhancing their shopping experience.
Here’s a step-by-step guide to help you make the best choices:
Identify your customer’s concerns: Start by understanding what worries your customers the most. Are they concerned about security, payment methods, or product quality? Knowing their pain points will help you select the most relevant trust badges.
Select relevant trust badges: Choose trust badges that directly address your customers’ concerns. For instance, if security is a major issue, SSL trust badges are essential. If product quality is a concern, money-back guarantee badges can be very reassuring.
Prioritize relevance: Ensure that the trust badges you choose are pertinent to your industry and resonate with your target audience. For example, a tech-savvy audience might look for different badges compared to a general consumer audience.
Ensure authenticity: Only use genuine and recognized trust badges. Authenticity is key to building trust, so make sure the badges you display are from reputable sources.
