Email Marketing Tips for 2015
– Subject line testing
This is one of the most common topics on email marketing blogs, and one of the main techniques we turn to when we seek to improve results. As always, rather than one-off tests, which are also useful, the ideal is to maintain a testing routine that allows us to draw long-term conclusions and make decisions accordingly.
The importance of testing in Email Marketing
Which A/B test offers the best results in email marketing
– CTA testing
Just like the subject line test, we frequently test colors, copies, and location of the CTA, to increase user interaction with our email and guide them to conversion.
The CTA in email marketing
– Database cleaning
One of the basic conditions for good results in email marketing is to have a clean database, with consistency in its information and, if possible, segmented. Sending emails indiscriminately to large, neglected databases often results in high bounce rates and SPAM complaints that are very negative for deliverability.
A zombie story: How to resurrect a database
– Segmentation and relevance
Sending generic emails to a large database may be uzbekistan business email list giving us results, but this return can grow exponentially with an extra effort in segmentation. Finding groups of similar interests that correspond to the objectives of our content strategy can be the key to boosting the success of email marketing campaigns. Nothing can make an email more efficient than its relevance to the user. Let's give the user what they ask for and need and we will have guaranteed success.
Relevance and personalization, infallible resources in email marketing
– Deliverability optimization
As always, we cannot forget that any effort in our email marketing strategy will be in vain if the message does not reach the inbox. There are many factors that influence deliverability, and we have talked about them in our blog:
Deliverability: My email campaign reaches the SPAM folder. What can I do?
Responsys Email Marketing Deliverability Guide
3 Tools to Check if Your Email Can Be Classified as SPAM
– Email Usability
This year we have also seen many studies that demonstrate the need for users to interact in a simple and intuitive way with our emails. To improve the user experience you can follow these tips:
8 Usability Tips for Your Newsletters
– Responsive Design
The topic of the year. The application of responsive design to email, its limitations and the pressing need to focus on the mobile usability of the messages we send.
TOUS Case Study: Application of responsive email design in the relational email marketing strategy
Responsive Email Design: Example of design and layout of a responsive email
Responsive Email Design: How to layout an adaptable email
Responsive Email Design: How to design an email for mobile
– Optimizing landing pages
But it’s not all about optimizing the message we send. We can’t forget about the place where we’re taking the user. This place has to be consistent with the email and follow some rules to facilitate user interaction and therefore the conversion rate of our objectives.
8 Tips to increase the conversion of your landing pages
– User life cycle:
The segmentation we can make of users can be demographic, behavioral, according to interests, but we can’t forget about the life stages of the user. Depending on the phase the user is in, they can expect different things from our communications, and the tone and resources we use in the messages must be different in the different phases. Taking into account the user's life cycle can also be the key when establishing a strategy that substantially improves our results.
