Their product pages feature clean and simple designs, as well as very detailed descriptions of how to use each of their products. This not only helps online shoppers with product comparison, but also helps establish their brand voice as authoritative about their niche.
Glossier ecommerce product page example
What can you learn from it?
You should never assume that your target audience is already knowledgeable about your products or even your product category.
Many customers need to see a lot of product details to know whether they’re interested in a product, which means key features need to be explained in a way that all your visitors will understand.
Product page descriptions are a great way to introduce numéro mexicain whatsapp new website visitors to your niche and to establish your value proposition.
4. Spanx
Online stores face the challenge of providing a shopping experience that compensates for the inability of customers to interact with products physically.
Spanx—a popular brand known for shapewear and undergarments designed to provide comfortable support and enhance body confidence aims to replicate the in-store experience through their product pages by offering guided selling and personalized content.
Like many of the ecommerce product page examples we’ve seen, Spanx offers multiple product images and product videos. This helps customers understand how the product will look like in real life.
Spanx product page design examples with product images
Spanx product page design examples with product videos
But that’s not all! When a shopper is uncertain about the size of a product, they can use the “Find your size” link.
Moreover, Spanx highlights extra information like “Fans say this fits slightly small” or “Design note,” which offer valuable insights into the product’s fit and stretch.
Spanx product details to find the right size
They also have a dedicated Size & Fit section offering detailed information.
Check out what Spanx does in more detail
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