Experiment with different value propositions on product pages
Posted: Sun Dec 15, 2024 10:30 am
1. Adapt product page messaging to match the ad copy
Many product pages also operate as landing pages for specific online ads. If you’re running lots of ads on social media platforms or search engines, you should adjust your product page content to match the ad each user clicked on.
For example, if your ad promotes a product that can be used for two use cases, make sure people see the use case that was promoted in the ad.
Product page personalization to improve online shopping experience
You can easily personalize your product números de árabe whatsapp page messaging for diverse customer segments using OptiMonk’s Dynamic Content feature. Many of our clients have increased their conversion rates by at least 10%.
Learn how to tailor product page messaging to align with your ad copy
Another important way to improve product page conversion rates is by testing variations of your headlines and value propositions.
Even experienced marketers have trouble predicting exactly which version of a USP will resonate with customers, so it’s a good idea to use data-driven insights to find the most compelling one.
By A/B testing different headlines and value propositions, you can boost your conversion rates by between 20 and 25% (and in some cases, we’ve seen even up to 50%).
Check out how jewelry brand Sissora tested out both a feature-focused headline and a version that explained their USP more fully below the headline.
Product page best practices - 2
Product page best practices - 3
Learn how to test landing page headlines with different value props
Many product pages also operate as landing pages for specific online ads. If you’re running lots of ads on social media platforms or search engines, you should adjust your product page content to match the ad each user clicked on.
For example, if your ad promotes a product that can be used for two use cases, make sure people see the use case that was promoted in the ad.
Product page personalization to improve online shopping experience
You can easily personalize your product números de árabe whatsapp page messaging for diverse customer segments using OptiMonk’s Dynamic Content feature. Many of our clients have increased their conversion rates by at least 10%.
Learn how to tailor product page messaging to align with your ad copy
Another important way to improve product page conversion rates is by testing variations of your headlines and value propositions.
Even experienced marketers have trouble predicting exactly which version of a USP will resonate with customers, so it’s a good idea to use data-driven insights to find the most compelling one.
By A/B testing different headlines and value propositions, you can boost your conversion rates by between 20 and 25% (and in some cases, we’ve seen even up to 50%).
Check out how jewelry brand Sissora tested out both a feature-focused headline and a version that explained their USP more fully below the headline.
Product page best practices - 2
Product page best practices - 3
Learn how to test landing page headlines with different value props