Key takeaway: Less can be more. Apple shows that you don’t need to devalue your brand to participate in Black Friday sales. Instead, offer added value—like a gift card or free gift—that keeps the perception of your product’s worth intact.
2. REI’s #OptOutside
REI’s Black Friday marketing campaigns
REI is an outdoor retailer known for its oman phone number details commitment to sustainability and outdoor adventures. The brand is deeply connected to nature and the outdoor community.
REI did something radical on Black Friday: it closed all its stores and paid its employees to spend the day outside.
The #OptOutside campaign encouraged people to skip the Black Friday shopping period madness and enjoy nature instead. REI’s message resonated with its audience, creating a movement that reinforced the brand’s values.
Key takeaway: Don’t be afraid to go against the grain. REI’s campaign was successful because it aligned perfectly with its brand ethos. Sometimes, the most powerful statement is to reject the norm.
3. Cards Against Humanity’s “99% off sale”
Cards Against Humanity’s Black Friday marketing campaigns
Cards Against Humanity is known for its irreverent humor and unique marketing strategies.
In 2019, Cards Against Humanity offered a 99% off sale for Black Friday shoppers. The catch? The items were bizarre, such as a used Ford Fiesta for $97.50, a diamond ring for $32.50, or a life-size Orlando Bloom cut-out for $0.75.
The campaign was designed to be humorous and absurd, aligning perfectly with the brand’s personality.
Key takeaway: Know your brand’s voice and lean into it. The more your campaign reflects your unique personality, the more it will resonate with your target audience.
