Amazon’s Black Friday campaigns
Amazon, the ecommerce giant, is the go-to destination for online shopping, especially during Black Friday.
Amazon doesn’t just wait for Black Friday; it builds anticipation with a “Countdown to Black Friday” sale that starts weeks in advance. Each day, new special deals are unveiled, creating a sense of urgency and excitement leading up to the big day.
Key takeaway: Build anticipation. Amazon’s oman phone number directory approach shows the power of a teaser campaign to keep customers engaged over a longer period, rather than focusing all efforts on a single day.
5. Ikea’s “Buy Back Friday”
Ikea is the world’s largest furniture retailer, known for its affordable, flat-pack furniture.
In 2020, Ikea flipped the script on Black Friday by launching “Buy Back Friday.” Instead of encouraging consumers to buy more, Ikea offered to buy back used Ikea furniture for up to 50% of the original price. The initiative promoted sustainability and gave customers a reason to declutter.
Key takeaway: Think sustainability. Ikea’s campaign appealed to eco-conscious consumers and reinforced the brand’s commitment to sustainability, showing that Black Friday campaigns don’t always have to be about buying new products.
6. Patagonia’s “Don’t Buy This Jacket”
Patagonia’s Black Friday marketing strategy
Patagonia is an outdoor clothing brand known for its strong environmental stance.
In a bold move, Patagonia ran a Black Friday ad that said, “Don’t Buy This Jacket.” The campaign was designed to make consumers think twice about purchasing new items and to encourage them to consider the environmental impact of their buying habits. It was a call to reduce consumption, not increase it.
Key takeaway: Challenge your audience. Patagonia’s Black Friday marketing tactic worked because it wasn’t just about selling products; it was about sparking a conversation that aligned with its core values.
