Campaign analytics
Posted: Sun Dec 15, 2024 10:45 am
To fine-tune their strategy, Sassy Scents conducted an A/B test to compare the effectiveness of a 10% discount offer versus a more generous 15%.
Here’s what they found:
10% discount variant:
Impressions: 5,717
Conversions: 1,659
Conversion rate: 29.02%
15% discount variant:
Impressions: 5,656
Conversions: 1,219
Conversion rate: 21.55%
The results
Now, let’s talk numbers. By implementing the philippines phone number whatsapp Smart Discount Popup, Sassy Scents achieved an impressive average conversion rate of 25%.
The results of their A/B testing clearly showed that while a 10% discount converted more visitors, the overall number of orders generated by the higher discount was substantial, albeit with a lower conversion rate.
Sassy scents results
This insight helped Sassy Scents understand that a higher discount doesn’t always guarantee better sign-up rates, though it might still lead to more significant sales.
Sassy scents results
Conclusion
Sassy Scents’ experience highlights the importance of choosing the right tools to enhance conversion rates.
With the Smart Discount Popup, the brand not only grew its email list but also gained valuable insights into customer behavior, helping them make more informed marketing decisions.
Here’s what they found:
10% discount variant:
Impressions: 5,717
Conversions: 1,659
Conversion rate: 29.02%
15% discount variant:
Impressions: 5,656
Conversions: 1,219
Conversion rate: 21.55%
The results
Now, let’s talk numbers. By implementing the philippines phone number whatsapp Smart Discount Popup, Sassy Scents achieved an impressive average conversion rate of 25%.
The results of their A/B testing clearly showed that while a 10% discount converted more visitors, the overall number of orders generated by the higher discount was substantial, albeit with a lower conversion rate.
Sassy scents results
This insight helped Sassy Scents understand that a higher discount doesn’t always guarantee better sign-up rates, though it might still lead to more significant sales.
Sassy scents results
Conclusion
Sassy Scents’ experience highlights the importance of choosing the right tools to enhance conversion rates.
With the Smart Discount Popup, the brand not only grew its email list but also gained valuable insights into customer behavior, helping them make more informed marketing decisions.