2025 social media trends - trend 5 - Trends break out of the viral format
Posted: Sun Dec 15, 2024 10:52 am
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Quick take: Don’t waste your energy chasing every viral italienische handynummer whatsapp moment. Instead, identify broader cultural movements that align with your brand and create unique content that can stand out and evolve with these longer-lasting trends.
Social media career trends
While social roles are becoming more focused and specialized, we're also seeing companies tap into their employees' expertise in new ways. These shifts are transforming how social teams are structu red and how brands approach content creation. Here's what's changing in social media careers.
6. Social pros niche down
The days of the do-it-all social media manager are numbered. In 2025, we expect social roles to get more specialized as companies realize that expecting one person to be a TikTok guru, video editor, graphic designer, community manager, AND paid ads expert isn't just unrealistic — it's a strategy that spreads your social presence too thin to make meaningful impact.
Just scroll through current job postings and you’ll see more specialized job requirements and responsibilities targeted at specific platforms, functions, and strategies. Companies are slowly recognizing that each platform and strategic approach requires its own expertise and dedicated attention.
Quick take: For social media professionals, focus on mastering one to two high-impact areas (like short-form video or community management) rather than trying to be a master of everything. For employers, stop looking for unicorns. Build a specialized team where each person excels in their lane. You'll see better results than hiring one person to juggle everything.
7. More employee-generated content
In 2025, we predict more brands will discover their most powerful advocates: their employees. More brand advocacy will come from the inside out, with programs that empower employees to share their deep product knowledge and insights.
Who better to explain a product's hidden features, share creative tips, or highlight lesser-known benefits than the people who know it best? When employees share these insights, it builds trust in ways that polished marketing content simply can't match. Plus, it strengthens internal culture by making team members feel valued and heard.
Recent viral moments from Chick-fil-A and Waffle House employees show both the potential and the pitfalls of employee advocacy. While the employees’ viral videos demonstrated how engaging employee-created content can be, the aftermath highlighted why brands need clear guidelines around it. Without proper policies in place, what starts as positive exposure can quickly turn into PR challenges for both the brand and the employee.
Quick take: Don’t waste your energy chasing every viral italienische handynummer whatsapp moment. Instead, identify broader cultural movements that align with your brand and create unique content that can stand out and evolve with these longer-lasting trends.
Social media career trends
While social roles are becoming more focused and specialized, we're also seeing companies tap into their employees' expertise in new ways. These shifts are transforming how social teams are structu red and how brands approach content creation. Here's what's changing in social media careers.
6. Social pros niche down
The days of the do-it-all social media manager are numbered. In 2025, we expect social roles to get more specialized as companies realize that expecting one person to be a TikTok guru, video editor, graphic designer, community manager, AND paid ads expert isn't just unrealistic — it's a strategy that spreads your social presence too thin to make meaningful impact.
Just scroll through current job postings and you’ll see more specialized job requirements and responsibilities targeted at specific platforms, functions, and strategies. Companies are slowly recognizing that each platform and strategic approach requires its own expertise and dedicated attention.
Quick take: For social media professionals, focus on mastering one to two high-impact areas (like short-form video or community management) rather than trying to be a master of everything. For employers, stop looking for unicorns. Build a specialized team where each person excels in their lane. You'll see better results than hiring one person to juggle everything.
7. More employee-generated content
In 2025, we predict more brands will discover their most powerful advocates: their employees. More brand advocacy will come from the inside out, with programs that empower employees to share their deep product knowledge and insights.
Who better to explain a product's hidden features, share creative tips, or highlight lesser-known benefits than the people who know it best? When employees share these insights, it builds trust in ways that polished marketing content simply can't match. Plus, it strengthens internal culture by making team members feel valued and heard.
Recent viral moments from Chick-fil-A and Waffle House employees show both the potential and the pitfalls of employee advocacy. While the employees’ viral videos demonstrated how engaging employee-created content can be, the aftermath highlighted why brands need clear guidelines around it. Without proper policies in place, what starts as positive exposure can quickly turn into PR challenges for both the brand and the employee.