Tie organic social media efforts into engagements and opportunities at the conferences
Streamline on-the-go content creation at both conferences
They also included first-party intent data in their lead-scoring system, us whatsapp number list helping them identify and prioritize promising leads for their sales team.
“Streamlining our martech stack with Oktopost and Marketo has closed the knowledge and insights gap in our organic social efforts. The social engagement data we get from Oktopost not only enables us to track, report, and prioritize leads for our sales teams but also provides our sales partners with holistic lead generation insights.”
Charlie Oakham, Digital Strategy Director at Kainos
This case demonstrates how integrating social insights can transform your B2B marketing and sales alignment.
TytoCare, a healthcare technology company, uses social intent data to enhance their marketing strategies and help their sales team close more deals.
On a recent panel, Joanna Braunold, the Director of Content Marketing and Communications at TytoCare, joined us to share how social intent data is helping enhance the impact of their ABX programs.
