Therefore, managers need to control all processes that the team performs.
Without a detailed marketing plan, tracking the productivity of your employees is difficult.
At any time, the manager can compare the plan data with the actual work results.
This can be the main criterion for evaluating team performance or monetary reward.
Failure to adhere to a marketing plan may be seen as active telegram database users poor performance and should be disciplined, with possible fines or warnings.
Therefore, planning is important in PR, regardless of the company’s field of activity and its size.
A flowchart illustrating a process with boxes labeled "Tracking," "Control," "Action Planning," "Team Reviews," and "Baseline Risk Assessment."
KPI Analysis Based on Metrics
You can only evaluate the effectiveness and efficiency of your marketing promotion if you have initial metrics and goals.
Use this data in your plan to gradually move towards your desired outcome.
First, record initial metrics such as:
Visits and unique page views;
Advertising impressions;
CTR (click-through rate);
CPC (cost per click);
CPL (cost per lead);
ROI (return on investment);
Conversion;
Advertising conversions.
You can adjust the indicators, as they depend on the type of advertising used, as well as many other conditions. Fix the main parameters before starting an active advertising campaign.
Then you can track the results step by step and conclude whether you have succeeded or not. At each stage, you will be able to determine what factors led to success or failure.
Analyze and adjust your advertising sales tools to improve your key performance indicators.
