Pay specific attention to your employer brand
Posted: Tue Dec 17, 2024 3:14 am
That realization also dawned on the owners of Velten Media two years ago, a fast-growing but fairly anonymous internet agency. That lack of identity made it difficult to bind both a higher segment of clients and new talent. Time for something new: a catchy new name and at least as distinctive a visual style. Stimmt is a brand with charisma, which made people forget the old name in no time. Perhaps the best proof that the rebranding was successful: where the old Velten logo was often completely omitted from advertisements, the developers now proudly wear their own 'branded' Stimmt hoodies.
8. Building your brand is done from the outside and the inside
Where marketing and advertising are mainly seen as external matters, branding also continues within the walls. Everything you do as a company or organization has to do with your brand. Branding only works if your employees also act from your brand, speak the language of the brand and understand the motives.
For example, there is a holiday park that consciously includes employees in the idea behind their positioning. They do not only tell employees what we do ('We are a family park for a day out or a multi-day stay'). They also let them know in what way and why ('We do everything we can to let our guests experience an unforgettable stay'). Because employees include this essential brand idea in their daily actions, real consistency is created in communication towards different target groups: day recreation, residential recreation and employer brand.
rollercoaster
Building on the previous point: your employees are worth their weight in gold in the 'branding' of your company or organization. So take that into account when recruiting new colleagues. Tell belgium telegram data them about your brand positioning and emphasize its importance. If you are an energetic, enthusiastic company, be honest and clear in the vacancy about the fact that you are not looking for gray mice. Or the other way around
A big added benefit of a clear, distinct employer brand is that branding works for you here too. When there is a shortage on the labor market, you are the one who stands out, appeals and will find the resumes of the best-fitting employees in your inbox!
10. Branding is a must
You already know that the world is changing rapidly. And the world of marketing communications is perhaps changing the fastest of all. There have been so many developments in the past two decades that it was almost impossible to keep up. New devices, new forms of communication, completely new revenue models, new rules, new competitors. All changes that tempt you to move along and reinvent all kinds of wheels again and again.
While you should actually make an opposite move: know what you stand for, who you are and what your raison d'être is. These are your fixed values, from there you can embrace and colour changes (or just let them pass you by). Branding is knowing who you are as an organisation, telling that and letting people experience it. Be true to your brand, the rest is flexible. That is what branding does for you
8. Building your brand is done from the outside and the inside
Where marketing and advertising are mainly seen as external matters, branding also continues within the walls. Everything you do as a company or organization has to do with your brand. Branding only works if your employees also act from your brand, speak the language of the brand and understand the motives.
For example, there is a holiday park that consciously includes employees in the idea behind their positioning. They do not only tell employees what we do ('We are a family park for a day out or a multi-day stay'). They also let them know in what way and why ('We do everything we can to let our guests experience an unforgettable stay'). Because employees include this essential brand idea in their daily actions, real consistency is created in communication towards different target groups: day recreation, residential recreation and employer brand.
rollercoaster
Building on the previous point: your employees are worth their weight in gold in the 'branding' of your company or organization. So take that into account when recruiting new colleagues. Tell belgium telegram data them about your brand positioning and emphasize its importance. If you are an energetic, enthusiastic company, be honest and clear in the vacancy about the fact that you are not looking for gray mice. Or the other way around
A big added benefit of a clear, distinct employer brand is that branding works for you here too. When there is a shortage on the labor market, you are the one who stands out, appeals and will find the resumes of the best-fitting employees in your inbox!
10. Branding is a must
You already know that the world is changing rapidly. And the world of marketing communications is perhaps changing the fastest of all. There have been so many developments in the past two decades that it was almost impossible to keep up. New devices, new forms of communication, completely new revenue models, new rules, new competitors. All changes that tempt you to move along and reinvent all kinds of wheels again and again.
While you should actually make an opposite move: know what you stand for, who you are and what your raison d'être is. These are your fixed values, from there you can embrace and colour changes (or just let them pass you by). Branding is knowing who you are as an organisation, telling that and letting people experience it. Be true to your brand, the rest is flexible. That is what branding does for you