Always make a good migration plan
Posted: Tue Dec 17, 2024 3:34 am
My advice was to go back to the old platform and start over, but now with a good plan and a good preparation. But that is a story for another time! And there you have it, my scariest marketing story. Lessons learned: always make a good migration plan and think of an exit plan if something goes wrong.
Failure
3. Unrealistic quote
Bart van der Meer is CEO of Klikproces.nl: "We regularly receive quotes that are unrealistic and/or contain inaccuracies. However, there was one quote, in 10 years of entrepreneurship, that stood head and shoulders above the rest. This SEO quote was unrealistically drawn up. This was because we had to do a lot of work with regard to link building for a very low amount and a short period of time.
To obtain high-quality backlinks, such as a link on a news website, you need a much higher budget if you want to get a return on this. In addition, link building is about quality and not quantity. You don't need many links to score in Google. In short, the quote was full of requirements and contradictions, which is why we decided not to enter into a partnership with this company.
In an email, with a frustrated tone, I indicated that canada telegram data we could not do anything for them, unless they were seriously looking. In response, I got back that the wording of the offer was not good. But also that following an SEO course would be necessary, so that I would understand how SEO works.
One way traffic
Nothing could be further from the truth, because the same person recently contacted us. I only found out about this much later. The first conversation was one-way, in which he gave a lot of information about his high-quality website. After the necessary desk research, the statement about this website turned out to be incorrect. The web pages were too long, there was a lot of use of external links and the layout was not consistently applied.
After sending the quote, we were called by the person in question. He demanded to speak to the person who had drawn up the quote. As the owner of the company, I spoke to him, but to no avail. Because of this way of communicating, I ended the conversation, in which he said that I still had to take a course. In a later email, he also confirmed that he was not interested and emphasized again that taking a course was necessary.
When you request a quote, there are a number of things that are of great importance. First of all, make sure you mention the name of the company and/or the person in question. In this way, you show that you are interested and take the request seriously. Do you have little information? No problem, but ask for advice.”
Failure
3. Unrealistic quote
Bart van der Meer is CEO of Klikproces.nl: "We regularly receive quotes that are unrealistic and/or contain inaccuracies. However, there was one quote, in 10 years of entrepreneurship, that stood head and shoulders above the rest. This SEO quote was unrealistically drawn up. This was because we had to do a lot of work with regard to link building for a very low amount and a short period of time.
To obtain high-quality backlinks, such as a link on a news website, you need a much higher budget if you want to get a return on this. In addition, link building is about quality and not quantity. You don't need many links to score in Google. In short, the quote was full of requirements and contradictions, which is why we decided not to enter into a partnership with this company.
In an email, with a frustrated tone, I indicated that canada telegram data we could not do anything for them, unless they were seriously looking. In response, I got back that the wording of the offer was not good. But also that following an SEO course would be necessary, so that I would understand how SEO works.
One way traffic
Nothing could be further from the truth, because the same person recently contacted us. I only found out about this much later. The first conversation was one-way, in which he gave a lot of information about his high-quality website. After the necessary desk research, the statement about this website turned out to be incorrect. The web pages were too long, there was a lot of use of external links and the layout was not consistently applied.
After sending the quote, we were called by the person in question. He demanded to speak to the person who had drawn up the quote. As the owner of the company, I spoke to him, but to no avail. Because of this way of communicating, I ended the conversation, in which he said that I still had to take a course. In a later email, he also confirmed that he was not interested and emphasized again that taking a course was necessary.
When you request a quote, there are a number of things that are of great importance. First of all, make sure you mention the name of the company and/or the person in question. In this way, you show that you are interested and take the request seriously. Do you have little information? No problem, but ask for advice.”