Using template pricing
Posted: Tue Dec 17, 2024 3:46 am
In any industry, you can smell a standard price menu a mile away. It's an unfortunate fact of modern commerce, but many entrepreneurs take the easy way out when pricing their products and services. They find a competitor's price list and duplicate it.
At first, you may feel like you've saved a lot of time and effort, but in the long run, that label will come back to haunt you. Using pricing data based on anything other than your actual costs and added value is a bad idea all around. If the numbers are too high, you'll scare off potential customers.
If they are too low, you will lose money by email data selling your products at low prices. Take the time to accurately estimate things like overhead costs, expansion plans, and more.
Using the Marketing Shotgun
It's good to dream big, but when it comes time to create SaaS marketing campaigns , you need to narrow it down and be honest with yourself about who your target customers really are.
Marketers in this field tend to believe that their potential customers are all businesses and individuals who need technical, computer solutions.
Instead, focus your sales efforts on a narrower demographic, such as start-up business owners in the transportation industry, self-employed accountants who do tax preparation and financial planning, or mid-market manufacturers looking to expand internationally.
It's called target marketing in the textbooks for a reason, and it's an effective method for marketers who want to get the most out of every advertising dollar.
At first, you may feel like you've saved a lot of time and effort, but in the long run, that label will come back to haunt you. Using pricing data based on anything other than your actual costs and added value is a bad idea all around. If the numbers are too high, you'll scare off potential customers.
If they are too low, you will lose money by email data selling your products at low prices. Take the time to accurately estimate things like overhead costs, expansion plans, and more.
Using the Marketing Shotgun
It's good to dream big, but when it comes time to create SaaS marketing campaigns , you need to narrow it down and be honest with yourself about who your target customers really are.
Marketers in this field tend to believe that their potential customers are all businesses and individuals who need technical, computer solutions.
Instead, focus your sales efforts on a narrower demographic, such as start-up business owners in the transportation industry, self-employed accountants who do tax preparation and financial planning, or mid-market manufacturers looking to expand internationally.
It's called target marketing in the textbooks for a reason, and it's an effective method for marketers who want to get the most out of every advertising dollar.