Account for post-holiday consumer behavior ch italy phone number for whatsapp anges, like New Year’s resolutions or spending restrictions.
Aim for content needing less engagement moderation, especially during your personal time off. Avoid controversial posts for best results.
Schedule content in advance using tools like Loomly. You can always adjust the posts or timing later, but you’ll breathe easier over the holidays knowing your content is ready without you.
Get a full list of social media post ideas to use in January.
Account security is one of easiest social media risks to mitigate, but when you’re handling multiple accounts, it’s easy to adopt bad habits or sidestep it entirely.
Here’s how to secure your brand’s accounts:
Set up two-factor authentication (2FA) on all platforms that support it, including Facebook, Instagram, YouTube, and LinkedIn. If multiple team members need access to an account, activate a 2FA method everyone can access, like an authentication app or backup codes, instead of relying on a phone number that only one person has access to.
Review which users and agencies have access to your social media accounts; remove any users who shouldn’t have access, and adjust access for users whose roles have changed.
Check who has access to your third-party tools, including Google Drive, social media management tools, and live chat software. Also, check which third-party apps have access to your social accounts and remove expired connections.
Use your company’s password manager if available, and require all users to use secure passwords and access accounts only on private devices.
If you’re a freelancer, part of an agency, or recently left a job, remind former clients or your former employer to revoke your account access. This may take several reminders, but it protects your name from future issues.
5. Unsubscribe with reckless abandon
Social media changes fast and often. That’s why we all need a few reliable resources that clue us into best practices, new features, and recommended strategies for social media and marketing.
By New Year’s, your inbox is probably overflowing with newsletters, your podcast queue is out of control, and your social feeds are clogged with people promising to be your #1 source for all things marketing.
