he main tasks of SMM promotion:
Posted: Tue Dec 17, 2024 4:17 am
Recognition : with the help of social networks, you can take as many people as possible who match your target audience and reach them, that is, show them an advertisement, your message, attract them to the community, that is, make the brand more recognizable, generate demand for some new service.
Image and positioning: if a brand has a unique selling proposition, product features that are not available on the market, an emotional image that you would like to introduce into the mass consciousness, you can do this with the help of social networks. Media personalities, bloggers, targeted advertising will become tools for such a task.
Loyalty . For some businesses, this is a top priority, such as banking services. On social media, customers can complain about what they don’t like, and the business can respond and thus build brand loyalty. This also affects repeat sales, and marketing tasks to increase LTV — Lifetime Value — the customer’s life cycle indicator.
Informing is the delivery of information business & consumer email List to a mass audience on social networks.
Customer support : it is not only about loyalty programs, processing complaints and negative reviews, answering questions. People are at different stages of making a purchase decision: some customers are already looking for a suitable "contractor", others are hesitant, you need not to lose them and push them to buy.
Sales and traffic. Social media marketing cannot take full responsibility for sales, but it can take responsibility for traffic and the number of leads (requests left via the feedback form), especially if they are made in social networks. It is not always necessary to take the client to a third-party site; today's social networks allow sales to be made directly in them.
Setting KPIs
Key Performance Indicators are an indicator (metric) of achieving success in a certain activity or in achieving certain goals. KPI can be anything, depending on the goals and objectives.
Usually KPIs are collected in groups, that is, they are focused on several indicators. It is worth choosing specific KPIs for specific goals and objectives.
Only until 12/19
Download a selection of materials to be guaranteed to find a job in IT in 14 days
List of documents:
TOP-100 job search platforms from GeekBrains
20 professions of 2023, with income from 150,000 rubles
Checklist "How to Successfully Pass an Interview"
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In Russia, KPI is often understood as an indicator of efficiency, but this is not entirely correct. KPI is an indicator of the result of activity: Performance includes not only the concept of efficiency, but also the concept of effectiveness. This way, we can track what we have managed to do, while the final efficiency may not be entirely clear.
Image and positioning: if a brand has a unique selling proposition, product features that are not available on the market, an emotional image that you would like to introduce into the mass consciousness, you can do this with the help of social networks. Media personalities, bloggers, targeted advertising will become tools for such a task.
Loyalty . For some businesses, this is a top priority, such as banking services. On social media, customers can complain about what they don’t like, and the business can respond and thus build brand loyalty. This also affects repeat sales, and marketing tasks to increase LTV — Lifetime Value — the customer’s life cycle indicator.
Informing is the delivery of information business & consumer email List to a mass audience on social networks.
Customer support : it is not only about loyalty programs, processing complaints and negative reviews, answering questions. People are at different stages of making a purchase decision: some customers are already looking for a suitable "contractor", others are hesitant, you need not to lose them and push them to buy.
Sales and traffic. Social media marketing cannot take full responsibility for sales, but it can take responsibility for traffic and the number of leads (requests left via the feedback form), especially if they are made in social networks. It is not always necessary to take the client to a third-party site; today's social networks allow sales to be made directly in them.
Setting KPIs
Key Performance Indicators are an indicator (metric) of achieving success in a certain activity or in achieving certain goals. KPI can be anything, depending on the goals and objectives.
Usually KPIs are collected in groups, that is, they are focused on several indicators. It is worth choosing specific KPIs for specific goals and objectives.
Only until 12/19
Download a selection of materials to be guaranteed to find a job in IT in 14 days
List of documents:
TOP-100 job search platforms from GeekBrains
20 professions of 2023, with income from 150,000 rubles
Checklist "How to Successfully Pass an Interview"
To receive the file, please enter your e-mail:
E-mail, for example, [email protected]
Please confirm that you are not a robot
by providing your phone number:
+7
912 345-67-89
Download the collection for freepdf 2.5mb
Already downloaded 52300
I confirm my consent to the processing of personal data .
In Russia, KPI is often understood as an indicator of efficiency, but this is not entirely correct. KPI is an indicator of the result of activity: Performance includes not only the concept of efficiency, but also the concept of effectiveness. This way, we can track what we have managed to do, while the final efficiency may not be entirely clear.