77% of online users read local reviews of the db center uk businesses they interact with before making a purchase. This means that, now, brands can no longer hide from bad PR.
Read Brand Reputation 101: Monitoring, Analysis, and Management Tools
Instead, many are using negative PR as a chance to jump into a viral position online and turn the story into a success. They say all press is good press. So let’s take a closer look at how you can turn the tables in the wake of a PR crisis.
How Does Negative PR Impact Your Brand Reputation?
Media Relations play a vital role in the health of your business reputation. As a brand, creating a postive relationship with the media can see your business fly high amongst competitors.
Those who connect with local journalists and powerful influencers and build a loyal online presence find themselves popular with target consumers and well-respected amongst the press. This, in turn, encourages sales and establishes the brand as an authoritative player within the industry.
However, those who find themselves in the thick of a PR storm see quite the opposite. Historically, brands that face negative press fall down quickly, especially in a competitive market.
