Existing consumers are usually the group most canadian phone number list impacted by a negative branding mistake. Therefore, addressing their concerns as a priority could help you salvage your reputation.
You should do this though existing channels of communication between you and your target leads. Address your customers directly in the form of social posts, live stories, newsletters and any other regular channel of communication.
You can tailor these messages to your customer’s worries and reassure loyal followers that their faith shouldn’t be lost. This is especially important if you’re a local business. Your closest consumers are likely to engage with local news releases and independent forums.
In this case, ensure that you introduce local marketing strategies to your rebound campaign. These could include holding an in-store Q&A, donating funds to a local charity, or releasing your own statement in the local newspaper.
This method of crisis management can turn your negative PR into a chance to get closer to your customers. We are only human, so admitting to a mistake and being willing to put it right on a personal level goes a long way with most shoppers.
