Customer engagement
How do customers interact with a brand? It involves canadian whatsapp number their activities on social media, website interactions, and participation in brand-related programs or events. That leads to stronger emotional connections, advocacy, and loyalty.
Net Promoter Score (NPS)
The Net Promoter Score (NPS) is quite specific because, since it also assesses customer loyalty, it also asks them how likely they are to recommend the brand to their family, friends, and acquaintances. If the NPS is high, the company’s customers are satisfied and loyal, while if it is low, you have certain areas for improvement.
Brand equity
Brand equity is the value a brand adds to its products or services. It includes such aspects as brand associations, perceived quality, and overall reputation. The strong brand equity allows for premium pricing.
