Determine budget and scope
Posted: Tue Dec 17, 2024 4:40 am
It is necessary to determine how the advertising will be optimized. It is also necessary to specify for which action the payment will be made. Optimization allows you to get the largest number of target steps (for example, impressions or clicks) for the minimum cost.
Determine budget and scope
Determine budget and scope
Optimization depends on the campaign goal.
There are several payment models:
Per impression (CPM) . In this case, the organization pays for the consumer to see the advertisement. The cost is calculated for 1000 impressions.
Per click (CPC) . The company pays for a user clicking on an ad link.
For video views (CPA) . This model assumes that the enterprise pays if the user has watched the video (in full or in part). The cost is calculated for 1 view.
Per app install (CPI) . The company pays for overseas data the installation of a mobile app by a user. To select this model, you must have at least 4 installations through myTarget in CPM or CPC campaigns over the past two days.
The platform also allows you to choose oCRM (optimized CPM) if the campaign is aimed at installing an app or advertising on smartphones. This payment model has appeared relatively recently. You pay for conversions based on the price specified by the advertiser who has a certain number of conversions.
There are several auction strategies that help to identify the exact price for the chosen payment method:
Maximum number of impressions.
This option assumes that the campaign is aimed at maximum audience coverage and increasing the number of clicks on the link. To achieve this, a bid is specified for a particular action. The advertiser with the highest bid wins. The platform does not describe the bid assigned, but only adds one kopeck to the competitor's value. Moreover, this happens even if the original figure is significantly higher than that of other companies.
Determine budget and scope
Determine budget and scope
Optimization depends on the campaign goal.
There are several payment models:
Per impression (CPM) . In this case, the organization pays for the consumer to see the advertisement. The cost is calculated for 1000 impressions.
Per click (CPC) . The company pays for a user clicking on an ad link.
For video views (CPA) . This model assumes that the enterprise pays if the user has watched the video (in full or in part). The cost is calculated for 1 view.
Per app install (CPI) . The company pays for overseas data the installation of a mobile app by a user. To select this model, you must have at least 4 installations through myTarget in CPM or CPC campaigns over the past two days.
The platform also allows you to choose oCRM (optimized CPM) if the campaign is aimed at installing an app or advertising on smartphones. This payment model has appeared relatively recently. You pay for conversions based on the price specified by the advertiser who has a certain number of conversions.
There are several auction strategies that help to identify the exact price for the chosen payment method:
Maximum number of impressions.
This option assumes that the campaign is aimed at maximum audience coverage and increasing the number of clicks on the link. To achieve this, a bid is specified for a particular action. The advertiser with the highest bid wins. The platform does not describe the bid assigned, but only adds one kopeck to the competitor's value. Moreover, this happens even if the original figure is significantly higher than that of other companies.