Experience and knowledge of the subject matter are very important aspects to take into account. And the best way to ensure that your new agency specializes in marketing and has the experience to do so is to analyze their own digital presence. Check their social media profiles, their website, and the brands they handle. An agency that does not handle its own marketing well will surely not do well with yours.
Pay attention to the way your image is handled and ask yourself: Is the message phone number list clear to me? Remember that the visual aspect is gaining ground on the Internet. Also check the content of your website. Is it interesting and relevant? Is it informative? Does it invite you to stay on the site or come back? Do you have more information available to help you solve your marketing problems ?
Most agencies include a portfolio on their sites. Review which brands they have worked with and for how long. If they have case studies, review them and analyze how closely they relate to your current marketing needs and challenges.
Find out how close your agency is to the analysis of figures, data and statistics
Data analysis is essential for any type of business. Currently, the trend is for marketing professionals to be driven more and more by data and less by intuition. If you do not work on your company's marketing in this way, your brand will walk blindly in a changing world that requires constant analysis to yield results. Constant evaluation will give you more elements on which to make decisions, make quick turns and take advantage of your competition. A digital marketing agency must have expertise in the tools that allow you to achieve this goal.
Make sure that the relationship with the user is among your priorities
One of the great advantages of the Internet is that it works on platforms that allow us to access specific information about users. To obtain this data, it is essential that the axis of any strategy be the people your company is targeting and their needs. The first way to establish a good relationship with the user is to give them useful content. It is important that a digital services agency has experience in delighting a brand's potential customers.