The end of business class
Posted: Tue Dec 17, 2024 4:55 am
Also read: The Impact of Blockchain on Global Tourism: 10 Ways
Regenerative tourism
Sustainable is really more than just reusing the towels in a hotel. Regenerative is increasingly becoming the norm: leaving a location better than how you found it. Not in the picture with elephants, tigers or monkeys, but looking at how you can leave a positive impact on the host region. Looking carefully at working conditions, the use of products and energy-efficient devices.
The very influential 'Future of Tourism' organisation has drawn up 13 ' guiding principles ' for this, including focusing on the quality of visitors, not quantity. In Flanders they are beautifully leading the way in this, by facilitating an ' economy of meaning '. In this, initiatives are set up to connect visitors with locals around themes such as history and gastronomy. Where I sometimes hear disapproving scorn in projects, various studies indicate that slightly less than half of tourists find the sustainable character of a location important in their choice of booking.Tourism
When working on tourism, the 'Meetings Events and Incentive Travel Market' (MICE, business market) is often forgotten to be named and edited. Yet, for many cities and the Netherlands in general, these are very lucrative. As a country, we are in the top 10 lists worldwide with 4 million business visitors, who bring in 2 to 3 times as much money for a place, as a regular tourist.
Both business travel and MICE have also been hit iraq telegram data hard and have shrunk significantly. According to McKinsey, this market will also recover very slowly in the coming ten years. Due to the effects of corona, but also an increasingly strong sustainability agenda. Sixty large employers in the Netherlands, with a combined 500,000 employees, published a pamphlet ' responsible flight policy ', to significantly reduce flying after corona. This is not only happening in the Netherlands: two thirds of multinational organizations are in the process of significantly reducing the number of flights. Between their own offices, to conferences and customers.
Corona also has a huge impact on the number of business events and conferences that organizations are booking at all. Video conferences have become the norm in a short period of time (Zoom was already worth more than the seven largest airlines combined). In a very short period of time, they have not only led to a strong increase in working from home and online events, but also to more reflection on the impact of all that traveling on their own budgets and our world.
New models of destination marketing
In the previous century, we still booked a holiday via the VVV. Nowadays, 60% of the time, this is done digitally and 40% via mobile phone. The selection process leading up to the booking is now largely dominated by 'word of mouth' recommendations from friends and family, followed by reviews on booking websites such as Booking, Tripadvisor and Google.
Regenerative tourism
Sustainable is really more than just reusing the towels in a hotel. Regenerative is increasingly becoming the norm: leaving a location better than how you found it. Not in the picture with elephants, tigers or monkeys, but looking at how you can leave a positive impact on the host region. Looking carefully at working conditions, the use of products and energy-efficient devices.
The very influential 'Future of Tourism' organisation has drawn up 13 ' guiding principles ' for this, including focusing on the quality of visitors, not quantity. In Flanders they are beautifully leading the way in this, by facilitating an ' economy of meaning '. In this, initiatives are set up to connect visitors with locals around themes such as history and gastronomy. Where I sometimes hear disapproving scorn in projects, various studies indicate that slightly less than half of tourists find the sustainable character of a location important in their choice of booking.Tourism
When working on tourism, the 'Meetings Events and Incentive Travel Market' (MICE, business market) is often forgotten to be named and edited. Yet, for many cities and the Netherlands in general, these are very lucrative. As a country, we are in the top 10 lists worldwide with 4 million business visitors, who bring in 2 to 3 times as much money for a place, as a regular tourist.
Both business travel and MICE have also been hit iraq telegram data hard and have shrunk significantly. According to McKinsey, this market will also recover very slowly in the coming ten years. Due to the effects of corona, but also an increasingly strong sustainability agenda. Sixty large employers in the Netherlands, with a combined 500,000 employees, published a pamphlet ' responsible flight policy ', to significantly reduce flying after corona. This is not only happening in the Netherlands: two thirds of multinational organizations are in the process of significantly reducing the number of flights. Between their own offices, to conferences and customers.
Corona also has a huge impact on the number of business events and conferences that organizations are booking at all. Video conferences have become the norm in a short period of time (Zoom was already worth more than the seven largest airlines combined). In a very short period of time, they have not only led to a strong increase in working from home and online events, but also to more reflection on the impact of all that traveling on their own budgets and our world.
New models of destination marketing
In the previous century, we still booked a holiday via the VVV. Nowadays, 60% of the time, this is done digitally and 40% via mobile phone. The selection process leading up to the booking is now largely dominated by 'word of mouth' recommendations from friends and family, followed by reviews on booking websites such as Booking, Tripadvisor and Google.