White papers and e-books are by far the most comprehensive content formats, which are correspondingly complex in terms of graphic and textual implementation. They offer extensive and detailed information on specific topics and are often supported by studies or surveys. This content format offers unique and valuable reading material with a high country wise email marketing list information content. And that is exactly what makes it so interesting: In order to access white papers and e-books, readers are happy to provide their contact details for download - and become important leads.
Newsletter
Although newsletters have been (completely unjustly) discredited for a while, they are still the best tool not only for generating leads , but also for retaining them in the long term and for targeted marketing. With a CRM system, you can also personalize newsletters, adapt the content to the interests of the respective contacts and demonstrably encourage purchasing decisions. Because newsletters not only provide relevant content for buyer personas, but also measurable figures for companies, this content marketing tool is back at the forefront and with appealing subject lines and good content, it will definitely no longer end up unread in the spam folder!
