This is where our faithful ally comes in once again: CRM
Posted: Tue Dec 17, 2024 4:56 am
Once you’ve found the underlying motivation that drives you to create one, you can begin to shape your community more consciously.
Who is my target audience?
Data is essential to be able to identify the target you want your community to address. Without adequate audience profiling , that is, without knowing the demographic, behavioral and psychographic data of your target customer, you will not be able to make your community effective.
In fact, in order to create interesting and engaging content buy bulk sms service you will need to understand who will be the ultimate beneficiary of what you are going to create.
Once you have established the target, you can identify the most appropriate touchpoints and the Tone of Voice most in line with your target audience. For example, in the case of a particularly young target, you could have a social platform and a fresh and informal TOV as a touchpoint .
Who will manage the community?
Once the objectives, target audience and type of content to be conveyed have been established, it is necessary to create the actual hierarchical framework of the community.
In this phase you will have to identify the roles within the community: establish a Community Manager, an analyst, who will take care of the management and data collection part, one or more Content Creators who will keep the PED updated and so on.
Imagine the community as a sort of assembly line in which each role is essential to guarantee the public valuable content and to be able to make the most of the data obtained.
Where do I want to build the community?
Finding the right touchpoint is essential for the community to be effective. For example, you might choose to leverage social networks, but they only offer access to a limited amount of data.
Who is my target audience?
Data is essential to be able to identify the target you want your community to address. Without adequate audience profiling , that is, without knowing the demographic, behavioral and psychographic data of your target customer, you will not be able to make your community effective.
In fact, in order to create interesting and engaging content buy bulk sms service you will need to understand who will be the ultimate beneficiary of what you are going to create.
Once you have established the target, you can identify the most appropriate touchpoints and the Tone of Voice most in line with your target audience. For example, in the case of a particularly young target, you could have a social platform and a fresh and informal TOV as a touchpoint .
Who will manage the community?
Once the objectives, target audience and type of content to be conveyed have been established, it is necessary to create the actual hierarchical framework of the community.
In this phase you will have to identify the roles within the community: establish a Community Manager, an analyst, who will take care of the management and data collection part, one or more Content Creators who will keep the PED updated and so on.
Imagine the community as a sort of assembly line in which each role is essential to guarantee the public valuable content and to be able to make the most of the data obtained.
Where do I want to build the community?
Finding the right touchpoint is essential for the community to be effective. For example, you might choose to leverage social networks, but they only offer access to a limited amount of data.