Desky founder John Beaver explains,
Posted: Tue Dec 17, 2024 4:59 am
Many brands make the mistake of publishing content too frequently without considering the quality of the content. Posting too frequently without providing real value can lead to audience fatigue, which can cause a drop in engagement. Instead of publishing a large number of posts, focus on producing high-quality, impactful content that your audience will truly appreciate.
Desky founder John Beaver explains, “In today’s saturated social us phone number database media environment, it’s not how often you post, but the value each post provides. Prioritizing quality ensures your audience stays engaged and connected with your brand.”
Real-world example: A fashion retailer noticed that engagement was declining despite frequent posting, so it scaled back its posting and focused on creating more visual, story-driven content. As a result, engagement increased by 22%, proving that less is more.
Actionable strategy: Post only when you have valuable content to share. Focus on quality over quantity by investing in professional photos, engaging captions, or well-edited videos that deliver information your audience will find valuable.
4. Create content that encourages saving and sharing
Likes and comments aren’t the only forms of engagement that matter. Instagram’s algorithm also rewards posts that receive a lot of saves and shares, as these actions indicate that users found your content valuable enough to revisit or share with others.
Real-world example: One travel blogger created a series of location guides with detailed itineraries and recommendations, encouraging followers to save posts for future reference. This strategy increased saves by 30% and significantly improved the account’s visibility.
Actionable strategy: Craft content that adds long-term value, such as tutorials, how-to guides, or lists that your audience will want to save for later. Don’t be afraid to ask your audience to save the post in the caption
Desky founder John Beaver explains, “In today’s saturated social us phone number database media environment, it’s not how often you post, but the value each post provides. Prioritizing quality ensures your audience stays engaged and connected with your brand.”
Real-world example: A fashion retailer noticed that engagement was declining despite frequent posting, so it scaled back its posting and focused on creating more visual, story-driven content. As a result, engagement increased by 22%, proving that less is more.
Actionable strategy: Post only when you have valuable content to share. Focus on quality over quantity by investing in professional photos, engaging captions, or well-edited videos that deliver information your audience will find valuable.
4. Create content that encourages saving and sharing
Likes and comments aren’t the only forms of engagement that matter. Instagram’s algorithm also rewards posts that receive a lot of saves and shares, as these actions indicate that users found your content valuable enough to revisit or share with others.
Real-world example: One travel blogger created a series of location guides with detailed itineraries and recommendations, encouraging followers to save posts for future reference. This strategy increased saves by 30% and significantly improved the account’s visibility.
Actionable strategy: Craft content that adds long-term value, such as tutorials, how-to guides, or lists that your audience will want to save for later. Don’t be afraid to ask your audience to save the post in the caption