7 Lead Generation Ideas for 2024| Oktopost

[ticof48486@pokeline]

Unlike demand generation tactics, which target people who have never heard of your brand and aim to build their interest and awareness, lead generation is about nurturing people who are already familiar with your products but have yet to convert. Generating demand is great, but your business won’t survive without actual sales. And it’s not just about creating the highest number of leads—you need to think about the kind of leads you need.

37.1% of marketers state generating high-quality leads is their biggest challenge. us phone number database Consider a prospect who has attended a webinar and subscribed to your emails. However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them. Technically, they are a lead, but not a great-quality one.

Understanding lead data and scoring leads will help you succeed in your lead generation. Then, it’s about leveraging channels such as lead generation landing pages, social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible.





7 Lead Generation Ideas for 2024| Oktopost

Source

7 B2B Lead Generation Ideas for 2024
1. Personalized Outreach
Finding and reaching out to dozens of potential new customers can be arduous. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn. LinkedIn now restricts connection requests to 100–200 invites weekly, dropping significantly from the previous 700 invites. That can be enough if you’re a small business with a small prospects pool, but when it comes to generating leads – the more (high-quality) leads, the merrier.