Instagram stories for business_Create story highlights
Image source: Sune
In the example above, Sune, a craft item shopping brand, uses story hi israel phone number list ghlights to promote their current product lines. Their "Spooky Szn" highlight is super timely and gives profile visitors a chance to see and shop their in-season products.
7. Track story performance
If you want to get more results with your marketing campaigns, you need to know what social media metrics you're tracking — and which are showing growth.
Number of accounts reached: How many unique users have seen your Story
Impressions: How many times your story was viewed in total, including repeat views
Number of accounts engaged: How many unique users shared, replied, or commented on your Story
Interactions: How many times total your story received a reply, share, or comment. Instagram also measures individual likes, shares, and replies.
Links clicked: How many users clicked or swiped up on a link in your Story
Forward clicks and Back clicks: How many times users tapped to move to the next panel or return to a previous panel on your Story
Exit clicks: How many times users tapped to exit the Story feature while viewing your story
Next Story: How many times users swiped to the next account's Story while viewing your story
Profile visits: How many users navigated to your profile from your Story
Follows: How many users followed you from viewing a Story
All business and creator accounts receive native analytics.
You can also use Loomly Analytics to track Stories performance. Get insights into forward and back clicks, replies, reach, impressions, and exists, all in the platform you’re using to schedule your Stories. You can also add a label to your Stories, making it easier to filter analytics to view overall campaign or strategy performance.
8. Consider using graphic design templates
If you struggle to create Stories that are visually engaging or look interesting, especially for static “announcement” posts that aren’t just video or product images, you may want to consider graphic design templates.
