Final thoughts
Though Instagram Reels are arguably more popular at the moment and may help generate additional reach, Stories play a pivotal role in engaging the audience that you already have. Get feedback, nurture relationships, and share exciting updates. It’s a valuable marketing platform within the overall app that should not be ignored.
Can I see who views my Instagram Story?
All accounts can see users who view their Instagram Story on the app. Public accounts can see all users who view their Stories, including those who don’t follow them. Instagram does not tell you, however, if someone took a screenshot of your Story.
How long do Instagram Stories last?
Instagram Stories are visible on your profile for 24 hours after it’s first published. Once that timer runs out, the content disappears. However, you can save it to your profile in a Story Highlight.
Who can see my Instagram Stories?
On private accounts, only approved followers can view your Stories. You can also create groups like the Close Friends list to control which specific users can see certain Story content.
On public accounts, including business and creator accounts, anyone can view your Stories by finding your profile unless you’ve blocked a specific user.
Suppose you’re looking to learn about the different social media marketing jobs available, or you’re building a social media team for your business. In that case, there are a number of different roles that you might consider — one of which is a social media specialist.
