$50 daily at the campaign level and $20 daily at the ad group level
Posted: Tue Dec 17, 2024 5:05 am
Cost per thousand impressions (CPM): $3.20 - $10
Cost per click (CPC): $0.25 - $4
While a different study from Influencer Marketing data found:
CPM: Starts at $10.
CPC: $1.
Minimum spend requirements
You can control your total budget for a TikTok ad campaign, but there are minimums:
$500 per campaign.
Ok, let's make this make sense. Ad accounts are broken italy mobile number search down into three levels: Campaign, ad groups, and ads. Campaigns allow you to make high-level decisions, such as choosing an objective. Each campaign can have multiple ad groups, which allow you to set decisions like budget and audience targeting. You can create multiple individual ads in each ad group, which are the actual creatives that users see.
So, if you create a single campaign with three different ad groups, you must pay:
A minimum of $500 in campaign lifetime costs
$20 daily for each ad group (x3), which is $60 total and covers the $50 campaign daily ad spend requirement
TikTok Ad formats and placements
TikTok ad formats determine how your ads will appear when displayed, and placements determine where your ad will appear. There's one big distinction in ad types that you should know about before diving into specific formats: Spark ads vs non-spark ads.
Spark Ads vs Non-Spark Ads
What are Spark Ads? Spark Ads allow you to promote your organic posts or organic posts created by other accounts, including influencer-created content and user-generated content (UGC) — with authorization of course. This is similar to sponsored posts on Facebook or Instagram — you can pay to boost visibility on existing organic content.
There's a few reasons Spark Ads are useful:
They look more like regular posts: Since the promoted posts were originally organic, they blend in with your audience's (for-you page) FYP experience, especially if you're using UGC. This can help you build your brand image and increase trust with you audience.
Cost per click (CPC): $0.25 - $4
While a different study from Influencer Marketing data found:
CPM: Starts at $10.
CPC: $1.
Minimum spend requirements
You can control your total budget for a TikTok ad campaign, but there are minimums:
$500 per campaign.
Ok, let's make this make sense. Ad accounts are broken italy mobile number search down into three levels: Campaign, ad groups, and ads. Campaigns allow you to make high-level decisions, such as choosing an objective. Each campaign can have multiple ad groups, which allow you to set decisions like budget and audience targeting. You can create multiple individual ads in each ad group, which are the actual creatives that users see.
So, if you create a single campaign with three different ad groups, you must pay:
A minimum of $500 in campaign lifetime costs
$20 daily for each ad group (x3), which is $60 total and covers the $50 campaign daily ad spend requirement
TikTok Ad formats and placements
TikTok ad formats determine how your ads will appear when displayed, and placements determine where your ad will appear. There's one big distinction in ad types that you should know about before diving into specific formats: Spark ads vs non-spark ads.
Spark Ads vs Non-Spark Ads
What are Spark Ads? Spark Ads allow you to promote your organic posts or organic posts created by other accounts, including influencer-created content and user-generated content (UGC) — with authorization of course. This is similar to sponsored posts on Facebook or Instagram — you can pay to boost visibility on existing organic content.
There's a few reasons Spark Ads are useful:
They look more like regular posts: Since the promoted posts were originally organic, they blend in with your audience's (for-you page) FYP experience, especially if you're using UGC. This can help you build your brand image and increase trust with you audience.