There are two different format options available for industry-specific uses:
Posted: Tue Dec 17, 2024 5:06 am
TikTok Pulse suite: This format uses a scoring system called The Pulse Score to place your ad after the platform’s top trending content or content from premium publishers. There's a few different offerings under this format, like maximizing reach, building brand association with a particular category or genre, or appearing after big-name publishers like Disney, italy phone number for whatsapp NBCUniversal, Paramount, Conde Nast
In-feed interactive ads
These ads appear in a user’s feed and can be played, commented on, clicked, and scrolled through. Your two options are:
Playable ads: This format allows users to interact with your ad by tapping or swiping. It's often used to preview an app, like a mobile game, to increase app downloads.
Carousel ads: You can upload up to 35 images, which display in a carousel format, often with added music to maintain engagement.
Messaging ads
This is a new ad format that’s still currently in testing. When users interact with an ad, they’ll be taken to a messaging app instead of being sent to an off-app landing page. Direct Messaging will take users to your TikTok messaging in-app, while Instant Message options will send users to other third-party messaging apps, including Messenger or Whatsapp.
5jqet0ab9qci-68WD9VPUfh2ppsuZGH11JNSource: TikTok
Industry-specific formats
TikTok Commerce: A program of advertising tools that brands can use to sell products in TikTok videos, live streams, and on the product showcase tab (via their profile).
Showtimes: A native experience meant for movie studio advertisers to encourage showtime lookups.
TikTok Ad placements
You can also choose where your ads appear:
TikTok’s platform: Ads appear in users’ feeds, including search results if selected (you can also create a Search Ads campaign based on your audiences' search keywords)
Global App Bundle: Ads appear in other ByteDance (TikTok's parent company) apps (CapCut and Fizzo)
Pangle: A premium global publisher network (available in select regions)
Most advertisers focus on TikTok placements for higher engagement, but third-party sites may offer wider reach and lower costs.
If you’re worried about what websites your ad could appear on, you can take advantage of brand safety features for additional control.
In-feed interactive ads
These ads appear in a user’s feed and can be played, commented on, clicked, and scrolled through. Your two options are:
Playable ads: This format allows users to interact with your ad by tapping or swiping. It's often used to preview an app, like a mobile game, to increase app downloads.
Carousel ads: You can upload up to 35 images, which display in a carousel format, often with added music to maintain engagement.
Messaging ads
This is a new ad format that’s still currently in testing. When users interact with an ad, they’ll be taken to a messaging app instead of being sent to an off-app landing page. Direct Messaging will take users to your TikTok messaging in-app, while Instant Message options will send users to other third-party messaging apps, including Messenger or Whatsapp.
5jqet0ab9qci-68WD9VPUfh2ppsuZGH11JNSource: TikTok
Industry-specific formats
TikTok Commerce: A program of advertising tools that brands can use to sell products in TikTok videos, live streams, and on the product showcase tab (via their profile).
Showtimes: A native experience meant for movie studio advertisers to encourage showtime lookups.
TikTok Ad placements
You can also choose where your ads appear:
TikTok’s platform: Ads appear in users’ feeds, including search results if selected (you can also create a Search Ads campaign based on your audiences' search keywords)
Global App Bundle: Ads appear in other ByteDance (TikTok's parent company) apps (CapCut and Fizzo)
Pangle: A premium global publisher network (available in select regions)
Most advertisers focus on TikTok placements for higher engagement, but third-party sites may offer wider reach and lower costs.
If you’re worried about what websites your ad could appear on, you can take advantage of brand safety features for additional control.