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Employer branding is not a fancy house style, a catchy slogan, a big marketing campaign, a handwritten card and a flashy careers website. Employer branding is connecting with your (future) employees through good employership.
Connection = being in touch! With your own employees, with future employees and with ex-employees. It is a combination of sending, listening and interaction. This with the aim of building a relationship in both the short and long term.
But how do we deal with employer branding in the changing labor market? It is always there. Not only when there is economic growth and a shortage of candidates on the labor market. Also in times of crisis, economic recession, vacancy freezes or outplacement of employees. Especially then, connecting with your target group is essential for creating ambassadorship.
To show that employer branding always plays a role, I will take you through 5 “trends” here. These are things I hear during my training with recruiters, HR professionals and during MT sessions. And of course I will share my vision on how to deal with this.
1. Budget cuts
As I wrote at the beginning of this article, philippines telegram dataemployer branding does not always have to be big and expensive. In many situations I see that (marketing) budgets have been cut in recent months (not smart, but the practice). Perhaps the launch of a career website has been postponed or a recruitment campaign has been cancelled due to a vacancy freeze. However, for an employer this does not necessarily mean that this has a direct negative impact on your (online) visibility.
After the largest digital training course ever: “now focus on time, money & energy”
“Offer value to your customer with a focus on time, money and energy.” Thought leader Steven van Belleghem wants to challenge companies to take a good look at this. Especially in a time when we have had “the largest digital training course ever”. But how do you ensure that focus? And what does Steven see as the biggest changes in customer contact?
Steven Van Belleghem is a partner at Nexxworks and a frequent speaker at conferences and companies. The combination of customer-oriented thinking, the latest technologies and the human dimension is the guiding principle in Steven's stories. His latest book The offer you can't refuse (aff.) was recently published.
