7. Work your way up to manual bidding
Posted: Tue Dec 17, 2024 5:08 am
AJ suggests using AI generated creative for inspiration rat iraq whatsapp group link her than relying on them fully.
AI-generated content can get you started, but manually refining it based on your audience’s needs and your brand will lead to stronger campaigns.
LinkedIn’s default bidding method is maximum delivery, aka maximizing the number of results for while spending the entire budget.
“Maximum delivery is the most expensive way to pay for your traffic 90% of the time," says AJ. "Instead, bid by the click, and bid significantly lower than what LinkedIn recommends. You can always increase it later if you're not spending what you want to be spending.”
Manual bidding is more advanced, however, so it may be best to get your feet wet with automated bidding until you understand the platform and your results better.
Final Thoughts
LinkedIn ads typically require a larger investment, but if your audience is on the platform and you have the budget, it’s worth testing. The platform’s targeting capabilities and ability to reach users in a professional mindset make it a powerful option.
Not ready for LinkedIn ads? Start with organic LinkedIn marketing. Check out our guide to building a LinkedIn content strategy.
Instagram has come a long way since the platform first gained popularity over a decade ago, adding features like Reels, Broadcast Channels, Notes, and even a whole new app (Threads!). Before all that, there was the first "big" feature expansion, which drastically changed how people use the platform: Instagram Stories.
Stories are all about communicating with your existing audience, so they’re an essential element of both social media marketing and community management.
In this post, we’re going to go over everything you need to know to optimize your Stories strategy, including what they are, why they should be a component of your content strategy, and how to continue getting results from them.
LinkedIn’s default bidding method is maximum delivery, aka maximizing the number of results for while spending the entire budget.
“Maximum delivery is the most expensive way to pay for your traffic 90% of the time," says AJ. "Instead, bid by the click, and bid significantly lower than what LinkedIn recommends. You can always increase it later if you're not spending what you want to be spending.”
Manual bidding is more advanced, however, so it may be best to get your feet wet with automated bidding until you understand the platform and your results better.
Final Thoughts
LinkedIn ads typically require a larger investment, but if your audience is on the platform and you have the budget, it’s worth testing. The platform’s targeting capabilities and ability to reach users in a professional mindset make it a powerful option.
Not ready for LinkedIn ads? Start with organic LinkedIn marketing. Check out our guide to building a LinkedIn content strategy.
Instagram has come a long way since the platform first gained popularity over a decade ago, adding features like Reels, Broadcast Channels, Notes, and even a whole new app (Threads!). Before all that, there was the first "big" feature expansion, which drastically changed how people use the platform: Instagram Stories.
Stories are all about communicating with your existing audience, so they’re an essential element of both social media marketing and community management.
In this post, we’re going to go over everything you need to know to optimize your Stories strategy, including what they are, why they should be a component of your content strategy, and how to continue getting results from them.