Now let's dive into the more specific format options available to advertisers on TikTok.
Posted: Tue Dec 17, 2024 5:08 am
They impact total TikTok ROI: Unlike an in-feed ad, where users can only click-through to a landing page, Spark Ads allow users to navigate to the poster's profile where they can follow and view more content. If you italy number for whatsapp choose to boost one of your own posts, it will help build your account reach and engagement numbers in a way that in-feed ads can't.
They simplify ad creative: You don't need to create Spark Ads from sc ratch — just select the content you want to use and promote it! Plus, you can use organic post features that otherwise aren't available on ads, like Duet, Stitch, and Stickers are all available.
They make collabs easy: Spark Ads allow you to seamlessly connect with influencers and creators who are already brand evangelists. You simply send them an authorization code to use their video as sponsored content — easy as pie!
On the other hand, Non-Spark Ads are regular in-feed ads. You can use non-Spark formats to create new, original content to work specifically as paid ads. These are ideal if you want to want more control over campaign parameters, like audience, placement, etc.
In short, if creators regularly post UGC about your brand, or your brand already has successful organic content, Spark Ads are probably a good investment. If you don't already have a strong organic presence on the platform — either via your brand account or creators' UGC — Non-Spark ads are a better way to dive into TikTok advertising.
You can get a feel for the difference between these major ad types when you visit TikTok's Top Ads Library. It's full of top-performing examples of each — filter by "Ad format" to see Spark Ads or Non-Spark Ads.
TikTok ad library
In-feed videos
These videos show up in a user’s feed, and include the following ad formats:
TopView ads: Ads appear full-screen and sound-on immediately when users open the TikTok app. After three seconds, the ad returns to a native in-feed ad format. This is prime real estate!
TopFeed ads: Ads will appear in the first in-feed ad spot on a user's feed. This type of ad is available for reach and frequency campaigns.
Standard feed ads: This is the standard in-feed ad placement. The format applies certain restrictions and requirements to your ad creative, depending on how you've purchased ad space — either via TikTok Auction ads (bidding) and TikTok Reservation Ads (booking ad placement through an agency).
Branded missions ads: Connects brands with TikTok creators to develop video content based on your brief. Think of this as TikTok facilitating your influencer marketing.
Spark Ads: Allow you to promote existing organic content created by you or other users.
They simplify ad creative: You don't need to create Spark Ads from sc ratch — just select the content you want to use and promote it! Plus, you can use organic post features that otherwise aren't available on ads, like Duet, Stitch, and Stickers are all available.
They make collabs easy: Spark Ads allow you to seamlessly connect with influencers and creators who are already brand evangelists. You simply send them an authorization code to use their video as sponsored content — easy as pie!
On the other hand, Non-Spark Ads are regular in-feed ads. You can use non-Spark formats to create new, original content to work specifically as paid ads. These are ideal if you want to want more control over campaign parameters, like audience, placement, etc.
In short, if creators regularly post UGC about your brand, or your brand already has successful organic content, Spark Ads are probably a good investment. If you don't already have a strong organic presence on the platform — either via your brand account or creators' UGC — Non-Spark ads are a better way to dive into TikTok advertising.
You can get a feel for the difference between these major ad types when you visit TikTok's Top Ads Library. It's full of top-performing examples of each — filter by "Ad format" to see Spark Ads or Non-Spark Ads.
TikTok ad library
In-feed videos
These videos show up in a user’s feed, and include the following ad formats:
TopView ads: Ads appear full-screen and sound-on immediately when users open the TikTok app. After three seconds, the ad returns to a native in-feed ad format. This is prime real estate!
TopFeed ads: Ads will appear in the first in-feed ad spot on a user's feed. This type of ad is available for reach and frequency campaigns.
Standard feed ads: This is the standard in-feed ad placement. The format applies certain restrictions and requirements to your ad creative, depending on how you've purchased ad space — either via TikTok Auction ads (bidding) and TikTok Reservation Ads (booking ad placement through an agency).
Branded missions ads: Connects brands with TikTok creators to develop video content based on your brief. Think of this as TikTok facilitating your influencer marketing.
Spark Ads: Allow you to promote existing organic content created by you or other users.