At the ad group level level, you’ll define settings like targeting and bidding.
Posted: Tue Dec 17, 2024 5:08 am
How to run TikTok Ads
TikTok’s self-service platform holds your hand you through the ad creation process, but there are some manual choices that you’ll need to make. Let’s go through each part of campaign, ad group, and ad creation.
1. Create your campaign
At the campaign level, your focus is on choosing your objective, which italy phone number list determines what actions you optimize for and what you’ll pay for. For example, a Traffic objective often charges for clicks, while a Reach objective charges for impressions.
Objective options include:
Reach
Traffic
Video views
Community interactions (follows, profile visits, etc.)
Steps to follow:
Name your ad group: Name your ad group, ideally using descriptive and systematic tags like “Holiday Promotion _ Stocking Stuffers 1” to help you easily manage your campaigns later.
Choose the optimization location: Choose where you want to direct traffic, with options including your website or your mobile app.
How to run TikTok ads – Step 2.1 Name ad group and choos optimization location
Choose your placements: Choose to select your placements manually, or select the automation placement option, which is perfectly sufficient. You can also set advanced settings for your campaigns, including comment visibility, sharing options, download access, and brand safety measures.
How to run TikTok ads –Step 2.3 Choose placements
TikTok’s self-service platform holds your hand you through the ad creation process, but there are some manual choices that you’ll need to make. Let’s go through each part of campaign, ad group, and ad creation.
1. Create your campaign
At the campaign level, your focus is on choosing your objective, which italy phone number list determines what actions you optimize for and what you’ll pay for. For example, a Traffic objective often charges for clicks, while a Reach objective charges for impressions.
Objective options include:
Reach
Traffic
Video views
Community interactions (follows, profile visits, etc.)
Steps to follow:
Name your ad group: Name your ad group, ideally using descriptive and systematic tags like “Holiday Promotion _ Stocking Stuffers 1” to help you easily manage your campaigns later.
Choose the optimization location: Choose where you want to direct traffic, with options including your website or your mobile app.
How to run TikTok ads – Step 2.1 Name ad group and choos optimization location
Choose your placements: Choose to select your placements manually, or select the automation placement option, which is perfectly sufficient. You can also set advanced settings for your campaigns, including comment visibility, sharing options, download access, and brand safety measures.
How to run TikTok ads –Step 2.3 Choose placements