Why use TikTok Ads?
TikTok has grown rapidly, now boasting over one billion mon italy girl whatsapp number thly active users globally, with 150 million in the U.S. alone. Users are highly engaged, spending about an hour daily on the app (though we all know it's possible to spend much more time on it).
For advertisers, this is an opportunity to connect with a highly engaged audience, especially if your target aligns with TikTok’s demographics.
TikTok's audience skews younger, with the majority between 18-34, but it also attracts younger teens aged 13-18. If reaching this demographic is your goal, TikTok advertising is worth exploring.
Initially, TikTok’s promotional platform was expensive, with costs ranging from $50,000 to $150,000 for branded takeovers and hashtag challenges. However, TikTok’s self-service ads are now much more affordable, making the platform accessible for small and medium businesses.
We’ll focus on these self-service ads, similar to those on other social media platforms.
Two main factors influence TikTok ad costs: the amount you pay for specific actions (like clicks) and your overall budget.
Cost for specific actions
Like most other similar platforms, the exact costs of TikTok Ads vary based on a number of factors, including:
The audience you’re targeting and how in-demand they are
Overall marketplace competition (e.g., costs might rise during holidays)
The ad type and objective (clicks, views, etc.)
