Don't forget your spring cleaning
Posted: Tue Dec 17, 2024 5:17 am
Databases age rapidly, so ongoing cleanup work will be necessary to eliminate duplicates, invalid contacts, and dormant users.
Often, looking for a responsive segmented database also means working with smaller databases, from which dead branches have been eliminated.
And then we go back to the beginning, that is, lead generation.
Once our database is completed and segmented, we can also completely rethink the lead generation strategy: now it will be easier. First of all, it will be possible to optimize the contact forms by inserting specific questions with respect to the data we want to collect.
Furthermore, having a profile of the most reactive users of our use a bulk sms service to compile your list acquired customer base allows us to create a new project with respect to the new acquisition objectives.
Finally, we will also be able to have a fairly precise idea of the contents that work best, which will allow us to create more engaging advertising campaigns for our target audiences.
these first months of 2024, numerous studies have highlighted the new trends in Digital Marketing, offering an overview of the challenges that the sector is facing. However, these challenges also bring about numerous opportunities. In this new MMR, we analyze some of the most significant news to better understand how to orient marketing strategies in the coming months
New challenges for purchasing power: consumer strategies and emerging trends
A recent NIQ study paints a grim picture of the purchasing power of Italian families. 30% of respondents said that, although 2023 was already a complex year in terms of finances, 2024 is likely to be even more challenging . The economic difficulties are being felt especially by millennials with children. Stagnant wages and rising prices are fueling a climate of uncertainty and pushing consumers to review their purchasing habits.
New strategies are emerging to better manage the family budget: greater attention is paid to waste, with special attention to offers and promotions.
Despite the difficulties, however, Italian consumers do not give up sustainability and well-being, especially in environmental terms. Indeed, these values are confirmed as priorities in purchasing choices. The demand for products with recycled packaging (+20.2%), recyclable (+17%) and with social sustainability certification (+16.6%) is growing .
Often, looking for a responsive segmented database also means working with smaller databases, from which dead branches have been eliminated.
And then we go back to the beginning, that is, lead generation.
Once our database is completed and segmented, we can also completely rethink the lead generation strategy: now it will be easier. First of all, it will be possible to optimize the contact forms by inserting specific questions with respect to the data we want to collect.
Furthermore, having a profile of the most reactive users of our use a bulk sms service to compile your list acquired customer base allows us to create a new project with respect to the new acquisition objectives.
Finally, we will also be able to have a fairly precise idea of the contents that work best, which will allow us to create more engaging advertising campaigns for our target audiences.
these first months of 2024, numerous studies have highlighted the new trends in Digital Marketing, offering an overview of the challenges that the sector is facing. However, these challenges also bring about numerous opportunities. In this new MMR, we analyze some of the most significant news to better understand how to orient marketing strategies in the coming months
New challenges for purchasing power: consumer strategies and emerging trends
A recent NIQ study paints a grim picture of the purchasing power of Italian families. 30% of respondents said that, although 2023 was already a complex year in terms of finances, 2024 is likely to be even more challenging . The economic difficulties are being felt especially by millennials with children. Stagnant wages and rising prices are fueling a climate of uncertainty and pushing consumers to review their purchasing habits.
New strategies are emerging to better manage the family budget: greater attention is paid to waste, with special attention to offers and promotions.
Despite the difficulties, however, Italian consumers do not give up sustainability and well-being, especially in environmental terms. Indeed, these values are confirmed as priorities in purchasing choices. The demand for products with recycled packaging (+20.2%), recyclable (+17%) and with social sustainability certification (+16.6%) is growing .