The rewards cannot be equal
Posted: Tue Dec 17, 2024 5:19 am
Because not all of your customers will have the same purchasing behaviors, a one-size-fits-all loyalty program won't be effective or give you much benefit. It's better to focus on specific types, which provide particular advantages for a buyer persona. Or you may be able to create different ones for those who are most valuable to your business.
Reward cards, like airline miles, focus on a particular type of behavior, which does not always resonate with travelers who subscribe to VIP lounges. Therefore,
►3. Include something in your promotions that increases the value of your product or service
In addition to a better price, try to offer something made especially line database for the payer, such as a personalized manual, a subscription (limited or lifetime) to the most creative and interesting content on your blog, tickets to their favorite entertainment, access to webinars or short courses to improve their experience with your product or service, etc.
The important thing is that your buyers truly feel that you understand them and know what helps their lifestyle.
►4. Pay attention to what happens in the environment
Sometimes it is the outside world that tells you what and how you should promote your brand. Selling swimsuits 2 for 1 at the start of the first snowfall in the country may not be the smartest idea, but giving away a set of scarf and gloves with each one you buy is.
Even if it is an unexpected situation, opportunities suddenly appear and must be taken advantage of, especially if there is a way to help or improve the situation at hand a little. The case of Zoom will be mentioned on several occasions: millions of people who did not even know of its existence (or who relegated it to a tool for corporate offices only) became regular users of the platform to get closer to their students, collaborators, clients and, above all, loved ones.
At first, Zoom gave away minutes to first-time users, and due to the need, many decided to sign up for a plan to have video calls with no time limit or attendees, as it is already a necessity in all areas of people's lives. In this way, it became, for many, the only way to have contact with other people, while at the same time their earnings grew.
►5. Seek to give rewards, not just discounts
While a discount can be a real reward, it's important to present it in a more attractive way. And this also means that you have to analyze how your customers use your product or service. This is where the information lies that will help you plan a way to reward their engagement with you.
For example, the Runkeeper exercise app has a free version that provides great data for users who run, walk or cycle: kilometers run, average pace, best weekly or monthly distance, it allows you to create a plan to improve your performance and track your friends to measure yourself against them.
Reward cards, like airline miles, focus on a particular type of behavior, which does not always resonate with travelers who subscribe to VIP lounges. Therefore,
►3. Include something in your promotions that increases the value of your product or service
In addition to a better price, try to offer something made especially line database for the payer, such as a personalized manual, a subscription (limited or lifetime) to the most creative and interesting content on your blog, tickets to their favorite entertainment, access to webinars or short courses to improve their experience with your product or service, etc.
The important thing is that your buyers truly feel that you understand them and know what helps their lifestyle.
►4. Pay attention to what happens in the environment
Sometimes it is the outside world that tells you what and how you should promote your brand. Selling swimsuits 2 for 1 at the start of the first snowfall in the country may not be the smartest idea, but giving away a set of scarf and gloves with each one you buy is.
Even if it is an unexpected situation, opportunities suddenly appear and must be taken advantage of, especially if there is a way to help or improve the situation at hand a little. The case of Zoom will be mentioned on several occasions: millions of people who did not even know of its existence (or who relegated it to a tool for corporate offices only) became regular users of the platform to get closer to their students, collaborators, clients and, above all, loved ones.
At first, Zoom gave away minutes to first-time users, and due to the need, many decided to sign up for a plan to have video calls with no time limit or attendees, as it is already a necessity in all areas of people's lives. In this way, it became, for many, the only way to have contact with other people, while at the same time their earnings grew.
►5. Seek to give rewards, not just discounts
While a discount can be a real reward, it's important to present it in a more attractive way. And this also means that you have to analyze how your customers use your product or service. This is where the information lies that will help you plan a way to reward their engagement with you.
For example, the Runkeeper exercise app has a free version that provides great data for users who run, walk or cycle: kilometers run, average pace, best weekly or monthly distance, it allows you to create a plan to improve your performance and track your friends to measure yourself against them.